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Listen to World of Commerce
Podcast hosted by Productsup Co-Founder and CIO Marcel Hollerbach
Hear exclusive interviews between leaders in commerce. New episodes released each week.
Recent media coverage
L'Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
L’Oréal Selects Productsup as Its Product-to-Consumer (P2C) Platform to Enhance Its Commerce Operations and Accelerate Growth
Interaktiv-Trend 2023/2024: Nicht ohne Nachhaltigkeit
Trends in Marketing und Commerce 2023 (3): Nachhaltigkeit, E-Commerce und B2B
Retail in the Metaverse Facing Hardware, Identity Challenges
Following a string of scandals: where will the crypto industry go in 2023
The retail AI industry takes stock as the holiday season wraps up
MarTech360 Interview With Marcel Hollerbach, Chief Innovation Officer, Productsup
Back to Black: IMRG’s Black Friday Review 2022
Movers and Shakers: Tripadvisor, Pizza Express, Future, WeTransfer and more
Bernice King struggled to define herself on her own terms. Then she accepted her role in continuing her parents’ legacy
Four tips to drive more revenue on Pinterest
PEAK 2022: The Black Friday edition
How will the metaverse affect the future of work?
Merry Marketeers: Christmas Ads, a Retailers’ Family Tradition
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
Black Friday could make or break Primark’s click and collect online ordering platform, says P2C specialist
Enterprise cloud data management leader Informatica and Productsup join forces to address burgeoning global P2C market
Wish Enters Partnership with Productsup
Web3 & NFTs @DMEXCO 2022
How will the metaverse affect the future of work?
Product information: Stable Christmas sales despite inflation
Interpol launch ‘policing metaverse’ for training and collaboration
Visa lays groundwork to streamline payments for social, gaming creators
Retailers dial down promotions during Amazon Prime Early Access sale
Is TikTok the Latest Social Platform to Try Live Shopping in the US
Brick-and-mortar 2.0: big brands lead hybrid experiences
Hello Retail Returns Debate, Our Old Friend
Productsup: Marcel Hollerbach live from DMEXCO
This Web3-native beverage brand bet big on NFTs
The majority of Instagram users now shop on the app. How should retailers reach them?
Weighing the risks and rewards of selling on a marketplace
2022 SaaS Awards Finalists
TikTok announces new shoppable ad formats as it prepares for holiday rush
TikTok Unveils Shopping Ads Suite of 3 Commerce Products
Cashed in at 65 million: Productsup used this pitch deck to hunt for investors
Web3 By The Numbers: Key Metaverse, Crypto And NFT Stats Every Marketer Should Know
2022 UK Business Tech Awards Shortlist
How Can Marketers Win Over Gen Alpha?
Fight the chaos: How to bring order to your product information
H1 Review: How Did Online Retail Perform?
Amazon Prime Day: 6 performance marketers on the changing face of e-commerce
2022 SaaS Awards Shortlist
TikTok disputes reports of a slowdown in its European e-commerce ambitions
Quickfire Q&A: How Should Retailers Approach the Metaverse?
Is $5 Trillion Metaverse Driving Sustainable Consumption?
2022 SHORTLIST
Productsup Acquires World of Content to Power Frictionless Commerce Experiences
Berlin’s Productsup buys World of Content to power frictionless commerce experiences
Productsup Acquires World of Content
Personio collects another 200 million - Planted gets millions - Productsup buys World of Content
Check out the 15-slide pitch deck e-commerce startup Productsup used to raise $70 million in Series B funding
New research study confirms personalized customer experiences are a top business priority
Hype vs. Not Hype: Data reveals consumer preferences for sustainability and the metaverse
How Augmented Reality Will Impact Marketing in the Multiverse
Frasers Group buys Missguided out of administration
Despite metaverse buzz, 60% of consumers have zero interest in virtual shopping
LinkedIn live interview with Productsup CIO Marcel Hollerbach
Quontic Bank’s metaverse outpost demonstrates the importance of brand utility in metaverse activations
Kohl’s slashes full-year outlook as revenue, operating profits drop
4 Ways the Metaverse Can Enhance the Customer Experience
Productsup Launches the P2C Maturity Model To Empower Companies to Transform Their Commerce Business
70% of shoppers are likely to buy a product if recycling information is clear and visible
How Retailers Can Meet Expectations for the Metaverse
What matters to customers - from sustainability to brand experiences: research
New Data Reveals How Retailers Can Meet Consumer Expectations for the Metaverse, Sustainability, and More
22 multi-million dollar investments that everyone should have noticed
Product-To-Consumer Software Company Productsup Raises over $70 Million
Do Digitally Native Brands Need A Physical Presence?
Productsup nabs $70M to help brands sell better
A Guide to NFTs: What Brands Need to Know
Productsup raises $70M to help retailers navigate sales strategies in the choppy world of e-commerce
TikTok's retail engine is revving up, but are brands successful at driving sales?
B&Q launches marketplace with ambition to treble the range available on its website within six months
Commerce in the metaverse: how the likes of JPMorgan can thrive in the virtual world
Sustainable Shoppers Want a Transparent Supply Chain
Are We Ready To Enter The Metaverse? Three Challenges Marketers Can Expect To Face
Lowe's, Home Depot earnings show ecommerce growth, similar omnichannel paths
“Commerce Anarchy” Is Damaging Companies’ Bottom Lines—But a Product-to-Consumer Strategy Can Help Them Take Back Control
After the Great Resignation, Tech Firms Are Getting Desperate
Despite Tumultuous 2021, Meta Posts Revenue Gains of 20% for Q4, 37% for Full Year
DisrupTV Episode 265: Karen Mangia, Katie Moro, Corey Glickman, Jeff Kavanaugh
Retailers are Now Operating in Commerce Anarchy – Here’s How They Can Take Back Control
Productsup brings global commerce leaders together for the first-ever virtual P2C World Tour
Commerce Anarchy: What Is It And Why Should Retailers Care?
Commerce anarchy defined 2021, but a P2C strategy remodel will see businesses boom next year
‘Commerce anarchy’ is damaging companies’ bottom lines – but a product-to-consumer strategy can help them take back control
9 campaigns that struck a chord in 2021
How P2C can help businesses navigate the complex commerce landscape
Commerce needs a radical rethink – it’s time for P2C
Challenge P2C: New platform as a game changer?
Productsup recognized as leader in the Product-to-Consumer (P2C) Management category by Constellation Research
The Metaverse, Commerce Anarchy and Tech’s Long Road
TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more
Company announcements
Productsup launches AI-powered solution enabling data capture with GS1 certification
Productsup becomes a GS1 US Solution Partner
Productsup partners with TikTok to launch TikTok Shop connector app
Productsup enables global product data syndication for manufacturers and distributors with Distributor Data Solutions
Productsup appoints Jamie Gunn as Chief Financial Officer
Productsup equips brands with advanced capabilities for driving global growth on Amazon
Productsup accelerates growth with Informatica’s new ISV Innovate partner program
Kimberly-Clark and Productsup streamline global data flow to Amazon
Cloetta achieves efficient data capture for ecommerce success with Productsup
New benchmarking report identifies the top four business priorities for creating strong customer experiences in 2023
L’Oréal Australia & New Zealand selects Productsup as its Product-to-Consumer (P2C) platform to enhance its commerce operations and accelerate growth
Productsup names Sharon Scortis as new Chief People and Culture Officer
Enterprise Cloud Data Management Leader Informatica and Productsup join forces to address burgeoning global P2C market
Melitta selects Productsup for content syndication of FMCG and Consumer Electronics
Bayer perfects its customer journey with Productsup
SC Johnson streamlines its ecommerce operations with automated content syndication through Productsup
Productsup launches the Productsup Partner Program and Partner Portal to strengthen collaboration with its partner community
Productsup will support Red Bull’s ecommerce optimization
Productsup acquires World of Content to power frictionless commerce experiences
New research study confirms personalized customer experiences are a top business priority
Productsup and A.S. Watson create perfect product content journeys
Productsup launches the P2C Maturity Model to empower companies to transform their commerce business
New data reveals how retailers can meet consumer expectations for the metaverse, sustainability, and more
Productsup raises over $70M in funding from Bregal Milestone and Nordwind Capital
Iglo chooses Productsup's P2C platform to personalize content at-scale
Productsup brings global commerce leaders together for the first-ever virtual P2C World Tour
The Product-to-Consumer Research Report Confirms Organizations Need a P2C Strategy
L'Oréal Benelux chooses Productsup to create optimal brand experiences across any channel
Productsup appoints Brad Copeland as VP of Sales, North America and promotes Christian Reichert to Chief Sales Officer
Productsup recognized as leader in the Product-to-Consumer (P2C) Management category by Constellation Research
New Research Study Reveals Improving Consumer Experiences Combats Commerce Anarchy
Productsup Launches New Platform To Help Businesses Address Growing Commerce Anarchy Crisis
Productsup CEO and Co-Founder Johannis Hatt to Hand Leadership Over to Chief Revenue Officer Vincent Peters
Bacardi-Martini chooses Productsup’s P2C platform: “A partnership you can rely on”
Productsup Shakes up C-suite and Executive Roles, Elevates Lisette Huyskamp to CMO
Productsup Announces Closing of $20 Million in Funding Led By Nordwind Capital and Deutsche Handelsbank
Productsup appoints Thomas Kasemir as Chief Product Officer
Productsup appoints Lisette Huyskamp as Senior Vice President of Marketing
Productsup and Pimcore Announce Partnership to Simplify Multichannel Commerce
Productsup Launches ‘Productsup Academy’ to Offer Online Training and Certifications in Feed Management and Syndication
Productsup appoints Vincent Peters as Chief Sales Officer
Productsup Reaches Financial Breakeven Point Ahead of Schedule article
Productsup Recognized in Gartner’s June 2020 Cool Vendors in Digital Commerce
Productsup launches Retail Connector to support small businesses around the world
Widen and Productsup Partner to Help Customers Launch Products on 1,500+ E-commerce Channels
Productsup Announces a New Integration with Salesforce Commerce Cloud
Productsup Announces Partnership with Sitecore to Streamline Product Content Collaboration and Publication Flow
Real-world customers. Real-life success stories.
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