Keep up with Productsup
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Podcast hosted by Productsup Co-Founder and CIO Marcel Hollerbach
Hear exclusive interviews between leaders in commerce. New episodes released each week.
Recent media coverage
Q&A: How Productsup lowers the burden of getting started with DPPs
Glossy Research: Brands are cutting back on ad spending and putting money into influencers and affiliates
Productsup and Protokol Partner to Simplify Digital Product Passports for EU Compliance
How Human-Machine Partnerships Are Evolving in 2025
The saga of one footwear company shows how hard it is to move manufacturing when ‘every brand is scrambling’
Explainer: The Digital Advertising Disruption Coming for Fashion
What Happened to the Metaverse?
Syndigo and Productsup Partner to Expand Global Product Experience Management
Productsup announces the return of Founder Johannis Hatt as CEO
Customer experience tools and strategies: 2025 predictions
How Amazon Haul Impacts Ecommerce SMBs
How Reddit went mainstream
Productsup Launches Developer Program for Custom Integrations
Productsup, trbo, and Pimcore join forces to launch the first-ever P2C Alliance and reimagine product content journeys
Brand collaborations are more than mashups
Five key signs that Reddit is getting ready to launch its own search ads business
Industry-Watchers on the Potential Fallout of the Proposed Saks-Neiman Marcus Merger
What the Google antitrust ruling could mean for advertisers
Can Target’s Private Label Products Help Them Compete? Three Brand Experts Weigh In
Transform Your Product Content Globally with Productsup’s Advanced AI Tools
Productsup Unveils New Suite of AI Tools for Generating Hyper-Personalized and Channel-Ready Product Content at Scale
Productsup Names Alwin Schauer as Chief Revenue Officer
What Is Flip Commerce and Should Your Brand Join It?
5 Retail Trends Steering Product Content Journeys
TikTok Shop Is Raising Referral Fees
Brick-and-Mortar CX Trends Shaking Up Retail
E-Commerce Experts Unveil Top Predictions & Growth Strategies for Online Sellers in 2024
5 Ways Retailers Can Sell More Online With a Personal Touch
How to Align Your SEO Strategy with Google's A.I.Search Lab Updates in Time for Holiday Shopping
What Content Marketers Can Expect in 2024
How TikTok Shop Changed This Inc. 5000 Company's Sales 'Overnight'
HomeGoods stops selling online to focus on brick and mortar stores
How Brands Are Combatting Sales Fatigue for Amazon's Fall Prime Day
Productsup Launches AI-Powered Solution Enabling Data Capture With GS1 Certification
Das erwarten Branchenprofis von der Dmexco 2023
Introducing TikTok Shop
Productsup Enables Global Product Data Syndication for Manufacturers and Distributors With Distributor Data Solutions
Productsup Joins ETIM North America
Starbucks’ pumpkin spice latte is back, but it may be the beginning of the end for the pumpkin spice market—sales are down again for the second consecutive year, research shows
Walmart CEO Says Value Will Prevail in an Economic Slowdown
Community Commerce: Mit den richtigen Produktdaten zum Erfolg auf Social Media
Amazon Prime Day bests expectations despite increasing competition
Productsup ernennt Jamie Gunn zum neuen Chief Financial Officer
Prime Day helped push US e-commerce more than 6% to $12.7B: Adobe
Productsup Launches the Amazon A+ Content Builder and Global Amazon API
After metaverse week, where does beauty tech head next?
Productsup Equips Brands with Advanced Capabilities for Driving Global Growth on Amazon
The Top Product Feed Management Software Vendors According to the FeaturedCustomers Summer 2023 Customer Success Report
Forever chemicals - procurement's next big challenge
Productsup eyes M&A targets
It’s 2023: Here Are The Top Tech Trends To Watch
Informatica Launches Next-gen ISV Partner Program
Kimberly-Clark Elevates Product Content Management Across Its Amazon Listings
Wie Händler Google Shopping erfolgreich einsetzen
Unlocking Gen Z’s luxury spending power in 2023
SEO SEA und Performance: Wie Händler Google Shopping erfolgreich einsetzen
How AI/ML Transforms Ecommerce Customer Experiences
Will Walmart Using Generative AI Break Open Pandora’s Retail Box?
Did the arena tour kill festival fashion?
Gen Alpha Are Changing the Retail Landscape
What to expect at the upcoming Shoptalk 2023
Kundenerwartungen: 4 Ansätze, wie Online-Händler diese erfüllen können
7 examples of sustainable marketing
Women’s Day 2023: Tech Leaders Discuss the Impact of Digital Gender Gap
NFT und der Handel: Antworten auf die wichtigsten Fragen zum Blockchain Commerce
Constellation ShortList™ P2C Management
Why investing in digital is the smart choice ahead of a recession
How the tinned fish TikTok trend led to Scout’s first national retail partnership at Whole Foods
Retailers, It’s Time To Get Phygital
Que el 79% de las empresas españolas no invierta en anuncios de Snapchat y TikTok, es una razón para hacerlo
Reasons to be Cheerful: Marcel Hollerbach, Chief Innovation Officer at Productsup
ChatGPT: How an AI chatbot could change the face of online retail
US Department of Justice Looks to Break Google's Online Advertising Business
New report identifies 4 business priorities for creating strong customer experiences in 2023
Shoppers want better info, sustainability and the metaverse; cash-strapped retailers reluctant
Report: retailers failing to meet consumers’ sustainable shopping needs
L'Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
L’Oréal Selects Productsup as Its Product-to-Consumer (P2C) Platform to Enhance Its Commerce Operations and Accelerate Growth
The retail AI industry takes stock as the holiday season wraps up
Bernice King struggled to define herself on her own terms. Then she accepted her role in continuing her parents’ legacy
Four tips to drive more revenue on Pinterest
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
Wish Enters Partnership with Productsup
Is TikTok the Latest Social Platform to Try Live Shopping in the US
This Web3-native beverage brand bet big on NFTs
The majority of Instagram users now shop on the app. How should retailers reach them?
2022 SaaS Awards Finalists
TikTok announces new shoppable ad formats as it prepares for holiday rush
TikTok Unveils Shopping Ads Suite of 3 Commerce Products
Cashed in at 65 million: Productsup used this pitch deck to hunt for investors
Web3 By The Numbers: Key Metaverse, Crypto And NFT Stats Every Marketer Should Know
2022 UK Business Tech Awards Shortlist
How Can Marketers Win Over Gen Alpha?
2022 SaaS Awards Shortlist
TikTok disputes reports of a slowdown in its European e-commerce ambitions
2022 SHORTLIST
Productsup Acquires World of Content to Power Frictionless Commerce Experiences
Check out the 15-slide pitch deck e-commerce startup Productsup used to raise $70 million in Series B funding
Hype vs. Not Hype: Data reveals consumer preferences for sustainability and the metaverse
Despite metaverse buzz, 60% of consumers have zero interest in virtual shopping
Quontic Bank’s metaverse outpost demonstrates the importance of brand utility in metaverse activations
New Data Reveals How Retailers Can Meet Consumer Expectations for the Metaverse, Sustainability, and More
Product-To-Consumer Software Company Productsup Raises over $70 Million
Do Digitally Native Brands Need A Physical Presence?
Productsup nabs $70M to help brands sell better
Productsup raises $70M to help retailers navigate sales strategies in the choppy world of e-commerce
TikTok's retail engine is revving up, but are brands successful at driving sales?
Are We Ready To Enter The Metaverse? Three Challenges Marketers Can Expect To Face
“Commerce Anarchy” Is Damaging Companies’ Bottom Lines—But a Product-to-Consumer Strategy Can Help Them Take Back Control
After the Great Resignation, Tech Firms Are Getting Desperate
Despite Tumultuous 2021, Meta Posts Revenue Gains of 20% for Q4, 37% for Full Year
Productsup brings global commerce leaders together for the first-ever virtual P2C World Tour
Commerce Anarchy: What Is It And Why Should Retailers Care?
How P2C can help businesses navigate the complex commerce landscape
TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more
Company announcements
Productsup and Protokol partner to streamline creation of Digital Product Passports to prepare for EU compliance
Syndigo and Productsup partner to expand global product experience management
Productsup announces the return of Founder Johannis Hatt as CEO
Productsup launches a new program, Productsup Connect, empowering businesses to build their own integrations for full data control
Productsup, trbo, and Pimcore join forces to launch the first-ever P2C Alliance and reimagine product content journeys
Productsup unveils new suite of AI tools for generating hyper-personalized and channel-ready product content at scale
Productsup accelerates its go-to-market strategy with the appointment of Alwin Schauer as Chief Revenue Officer
Report names Productsup a Strong Performer in Product Information Management (PIM)
Productsup partners with TikTok to launch TikTok Shop connector app
Productsup enables global product data syndication for manufacturers and distributors with Distributor Data Solutions
Productsup equips brands with advanced capabilities for driving global growth on Amazon
Productsup accelerates growth with Informatica’s new ISV Innovate partner program
Kimberly-Clark and Productsup streamline global data flow to Amazon
Cloetta achieves efficient data capture for ecommerce success with Productsup
Maxxium and Productsup enhance online product information for optimal customer experiences
Verstegen spices up its ecommerce operations with content syndication platform Productsup
New benchmarking report identifies the top four business priorities for creating strong customer experiences in 2023
L’Oréal Australia & New Zealand selects Productsup to enhance its commerce operations and accelerate growth
Enterprise Cloud Data Management Leader Informatica and Productsup join forces to address burgeoning global P2C market
Melitta selects Productsup for content syndication of FMCG and Consumer Electronics
Bayer perfects its customer journey with Productsup
SC Johnson streamlines its ecommerce operations with automated content syndication through Productsup
KAO optimizes over 200 products across 11 channels using Productsup’s platform
Productsup launches the Productsup Partner Program and Partner Portal to strengthen collaboration with its partner community
Productsup will support Red Bull’s ecommerce optimization
Productsup announces collaboration with Pietercil to streamline product content syndication
Productsup acquires World of Content to power frictionless commerce experiences
New research study confirms personalized customer experiences are a top business priority
Productsup and A.S. Watson create perfect product content journeys
Productsup launches the P2C Maturity Model to empower companies to transform their commerce business
Productsup raises over $70M in funding from Bregal Milestone and Nordwind Capital
HG partners with Productsup for full syndication of product information
New collaboration between Beiersdorf and Productsup: Creating a perfect online customer experience across all channels
Iglo chooses Productsup's P2C platform to personalize content at-scale
Productsup brings global commerce leaders together for the first-ever virtual P2C World Tour
The Product-to-Consumer Research Report Confirms Organizations Need a P2C Strategy
L'Oréal Benelux chooses Productsup to create optimal brand experiences across any channel
Productsup recognized as leader in the Product-to-Consumer (P2C) Management category by Constellation Research
New Research Study Reveals Improving Consumer Experiences Combats Commerce Anarchy
Henkel and Productsup join forces to take the next step in ecommerce
Reckitt Hygiene Home chooses Productsup to drive ecommerce growth
Productsup Launches New Platform To Help Businesses Address Growing Commerce Anarchy Crisis
Productsup CEO and Co-Founder Johannis Hatt to Hand Leadership Over to Chief Revenue Officer Vincent Peters
Bacardi-Martini chooses Productsup’s platform: “A partnership you can rely on”
Productsup and Plein team up to provide perfect product content online
Productsup Shakes up C-suite and Executive Roles, Elevates Lisette Huyskamp to CMO
Productsup Announces Closing of $20 Million in Funding Led By Nordwind Capital and Deutsche Handelsbank
Etos and Productsup optimize the online customer experience
Productsup and Pimcore Announce Partnership to Simplify Multichannel Commerce
Productsup Launches ‘Productsup Academy’ to Offer Online Training and Certifications in Feed Management and Syndication
Productsup appoints Vincent Peters as Chief Sales Officer
AB InBev enters strategic collaboration with Productsup
Productsup Reaches Financial Breakeven Point Ahead of Schedule article
Productsup Recognized in Gartner’s June 2020 Cool Vendors in Digital Commerce
Productsup launches Retail Connector to support small businesses around the world
Widen and Productsup Partner to Help Customers Launch Products on 1,500+ E-commerce Channels
Productsup Announces a New Integration with Salesforce Commerce Cloud
Productsup Announces Partnership with Sitecore to Streamline Product Content Collaboration and Publication Flow
Real-world customers. Real-life success stories.
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