Guides, ebooks, and whitepapers

    Welcome to our collection of educational, insightful, and moderately-addictive market resources. From in-depth guides to industry reports, we’ve got you covered.

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    Explore our guides

    No matter your objective, our guides are here to help.

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      P2C Management For Dummies

      P2C Management For Dummies, Productsup Special Edition, introduces the new product-to-consumer management concept in the familiar no-nonsense way you have come to expect.

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      Social Commerce on Instagram

      Instagram’s shopping capabilities are constantly changing. Stay up-to-date with the latest features and strategies.

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      Your guide for the new age of marketing reporting

      Next-gen reporting will enable you to get more from your performance marketing campaigns by unlocking custom reporting dashboards with the kind of metrics you need to succeed.

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      Product To Consumer Management Powers Future Commerce Opportunities

      Forrester Consulting study: Learn what decision-makers working with product data are prioritizing and how they will improve performance.

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      How to drive ecommerce growth with product content syndication

      Read the latest industry whitepaper on the key options for digital commerce firms seeking to achieve better results with product data/content syndication.

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      Social Commerce on TikTok

      Learn all about TikTok Shopping and ads.

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      Google Local Inventory Ads

      Connect Google’s millions of online users to your offline products.

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      The P2C maturity model

      Read the whitepaper on the latest product-to-consumer (P2C) maturity model and learn how P2C transformation can benefit your business.

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      The commerce shortfall

      Find out what consumers expect in terms of sustainable shopping, hybrid shopping experiences, and the metaverse.

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      9 common Google Shopping feed errors

      The most common errors users make with Google Shopping feeds and how to fix them.

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      Channeling success: The 2022 product feed management guide

      Our guide offers the latest trends and hacks in feed management.

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      Product content syndication in the era of P2C

      A guide for PIM executives in industrial manufacturing.

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      The 2022 social commerce guide

      How to advertise and/or sell on Facebook, Instagram, Pinterest, Snapchat, and TikTok. Our guide will walk you through current social commerce opportunities and provide tips for success.

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      The big book of product-to-consumer management

      This collection of customer stories illustrates how companies across industries and regions work with Productsup to master commerce anarchy and realize their commerce potential.

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      Raconteur's Future of Retail 2022

      The 2022 Future of Retail report gives you a sneak peek into the challenges and opportunities coming to retail.

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      The P2C report: Radically rethinking commerce

      Read the findings from Coleman Parkes’ survey of 750 senior decision-makers involved in managing product information.

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      P2C Management market overview

      PIM and feed management are no longer enough. Download this report to learn why P2C is essential for your business’ success.

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      Forrester Consulting: The Future Of Commerce Tech

      This survey of 375 business leaders responsible for commerce technology and strategy offers a current snapshot of commerce anarchy - and how you should be responding.

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      Skyrocket your Facebook dynamic ads

      Get your campaigns up and running to ensure optimum performance across Facebook and Instagram.

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      Raconteur The Fashion Economy

      If you’re looking for the latest fashion trends and retail innovations, this report is for you.

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      7 advanced product feed optimizations

      Seven advanced tactics for optimizing a product data feed.

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      The Travel Brief

      Take control of your ad campaigns and discover the best ways to reach new travelers.

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      7 Emerging travel trends

      Discover seven tourism trends to help you optimize your travel marketing campaigns.

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      Raconteur Report: Future of Retail

      Everything you'll want to know in order to stay competitive in the current commerce landscape.

    Real-world customers. Real-life success stories.

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    Learn how Productsup delivers a commerce advantage to our fast-growing customer base across the world.