Iglo chooses Productsup's P2C platform to personalize content at-scale
Productsup’s Product-to-Consumer platform enables Iglo to personalize its content for all consumer segments
Productsup, the leading Product-to-Consumer (P2C) software company, has officially signed Iglo, a European leader in frozen foods. Productsup will empower Iglo to present products to consumers online more effectively, increasing online conversion and its competitive stance in the market.
“Productsup will allow us to move forward in our digital journey, being able to move from ‘one-size-fits-all’ content towards personalized content per retailer and consumer,” said Luuk Driessen, Account Manager at Iglo.
"Personalized product content is not only important for higher conversion and retention, but it can also lead to strong brand resonance,” said Sven van de Voorde, Product Marketing Manager at Productsup. “We are excited to play a significant role in this process for Iglo."
*This partnership started between Iglo and World of Content, which was acquired by Productsup in June 2022.
Iglo Nederland is part of Nomad Foods Europe, a European leader in frozen foods, including the Birds Eye, Iglo and Findus brands. These brands aim to provide consumers with great tasting products that make life easier.
Iglo has been in the Netherlands since 1960 and is one of the most popular and trusted food brands in Europe. Moreover, Captain Iglo is one of the most recognisable brand icons. Iglo not only has iconic products like fish sticks and spinach, but also offers a very wide range of easy-to-prepare meals like Stir-fry Sensation and Ping & Ready.