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The Productsup blog
Stay on top of the latest trends in combating commerce anarchy.
Commerce anarchy
What’s commerce anarchy?
Recent posts
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Commerce anarchy
Ecommerce trends and news
Feed Management
Product content syndication
Productsup News
Social commerce
Tips, strategy and insights
Commerce anarchy
Productsup at DMEXCO 2021 - session 1: Setting the right priorities in the age of commerce anarchy
Commerce anarchy
Turning commerce anarchy into your global commercial advantage
Commerce anarchy
What’s commerce anarchy?
Product content syndication
PXM for dummies: what is product experience management and why does it matter
Product content syndication
Product content syndication: The four categories of data exports
Product content syndication
Product content syndication and digital transformation: An interview with expert Alexandra Maximova
Tips, strategy and insights
Travel is picking up, but the game has changed. Are you ready?
Productsup News
Our SAP Spotlight partner status: What's in it for you?
Tips, strategy and insights
The most important ecommerce conversion factors for 2021
Product content syndication
Product content syndication: How it started vs. how it’s going
Tips, strategy and insights
Why Snapchat Dynamic Ads matter and how to run your campaigns
Social commerce
How Facebook dynamic ads can help you boost ecommerce sales
Social commerce
How Uber Eats decreased Facebook CPA by 40% with dynamic ads
Feed Management
Master retail trends in 2021: Supercharge your product feeds
17 winning targeting tactics with Facebook dynamic ads
Tips, strategy and insights
How to run successful dynamic video ads on YouTube with a feed management tool
Feed Management
11 factors to consider when choosing feed management software
Social commerce
6 product catalog tips to maximize your Facebook dynamic ad campaigns
Feed Management
Why product data cleansing matters to brands & online retailers and how to clean your feed
Product content syndication
Product feed integration and distribution: your easy introduction
Tips, strategy and insights
Ecommerce news Q1 2021: Facebook & iOS 14.5 | Snapchat ads | more
Social commerce
5 Facebook tools to boost your cross-border ecommerce performance
Tips, strategy and insights
Why retailers need a centralized product catalog in 2021
Tips, strategy and insights
Ecommerce product image best practices: 11 tips for high-quality product imagery
Feed Management
10 ways agile feed management can help agencies drive returns for clients
Tips, strategy and insights
Shoppable images and video made easy: Google, Instagram, Pinterest, and more
Feed Management
Localize your Facebook dynamic ads with multi-language, multi-country feeds
Feed Management
moebel.de increases sales by 56% using dynamic ads with Productsup
Tips, strategy and insights
Product content optimization for retailers: Why it should happen sooner than you think
Tips, strategy and insights
The current state of social commerce and why it requires agility
Ecommerce trends and news
Ecommerce experts share 10 tips and trends to drive sales in 2021 and post-COVID
Feed Management
Optimize your Google Shopping ad campaigns with agile product feeds (+ examples)
Feed Management
A/B testing: How to strengthen your product data and channel performance
Tips, strategy and insights
How Facebook collaborative ads help brands and retailers work together
Social commerce
Why carousels beat videos in the social media engagement game
Tips, strategy and insights
Which ecommerce channels are right for your business?
Tips, strategy and insights
Steal these tips to compete with digitally native vertical brands (and do more marketing you can be proud of!)
Tips, strategy and insights
How to write winning product descriptions and drive sales
Product content syndication
How to create a successful cross-border ecommerce strategy
Tips, strategy and insights
How to leverage visual product search in 2021
Tips, strategy and insights
Raconteur’s Future of Retail report: PWAs, social commerce and search
Tips, strategy and insights
How to succeed in the US ecommerce market in 2021
Tips, strategy and insights
Ecommerce News Q4 2020: TikTok + Shopify | YouTube podcast ads | more
Tips, strategy and insights
Chris Dessi's 4 holiday shopping habits and how they impact retailers
Productsup News
ALDI SUISSE drives 30% more possible impressions on Google with Productsup
Tips, strategy and insights
Can’t read it, won’t buy it: Ecommerce localization best practices and insights for success
Tips, strategy and insights
5 pains only ecommerce marketers understand
Tips, strategy and insights
[VIDEO] Quiz: How much do you know about product feeds?
Tips, strategy and insights
Digital transformation for small and medium-sized businesses: Client-focused tools and steps
Tips, strategy and insights
Content strategies for brands & manufacturers: abandoning one-size-fits-all content
Tips, strategy and insights
Ecommerce in 2021 will be different: It’s time to get your feeds together
Tips, strategy and insights
Black Friday Cyber Monday 2020: How are brands and retailers handling this shopping season?
Social commerce
Words from Productsup CMO: How social media apps like TikTok are shaping ecommerce
Productsup News
[VIDEO] Ecommerce news Q3 2020: TikTok | Allegro | Instagram
Tips, strategy and insights
Home improvement retail grows online, increasing emphasis on product data agility
Tips, strategy and insights
Wholesale ecommerce in 2020 and beyond
Tips, strategy and insights
Ecommerce SEO and how to optimize for rankings on your key channels
Social commerce
[VIDEO] 3 reasons for brands and retailers to love Snapchat Ads
Tips, strategy and insights
How to maximize every part of the ecommerce funnel
Tips, strategy and insights
How dynamic ads are redefining the responsibilities of PPC marketers
Tips, strategy and insights
Prime Day 2020 is postponed - but here’s what brands and retailers can do in the meantime
Tips, strategy and insights
5 ways Google LIAs help EU businesses adapt to "new norms" in commerce
Tips, strategy and insights
Ecommerce news Q2 2020: Froogle | Walmart + Shopify | Snapchat Dynamic ads | more
Productsup News
Where to digitally meet Productsup in Q4 2020
Productsup News
Where to digitally meet Productsup in Q3 2020
Tips, strategy and insights
3 ways consumer electronics brands & manufacturers can reach online shoppers now
Tips, strategy and insights
How modern online businesses can succeed in recommerce
Social commerce
Welcome to Facebook Shops (and how to get started)
Tips, strategy and insights
5 reasons to leverage your retail business’s POS system in ecommerce
Tips, strategy and insights
Thoughts on being a successful ecommerce CMO today
Tips, strategy and insights
Is Froogle back? Five things you need to know about the revival of free Google Shopping listings
Feed Management
The value of importing Facebook Ad Insights into your feed management solution
Tips, strategy and insights
How the largest Dutch instrument retailer drove brick-and-mortar sales with Google
Tips, strategy and insights
Ecommerce & product data news Q1 2020
Tips for adapting your Google local inventory ads strategy during COVID-19
Productsup News
Change is inevitable, agility is key – new event dates for Q2
Tips, strategy and insights
This job listing platform put the power of feed management in the hands of its business teams
Tips, strategy and insights
[VIDEO] Cross-border product content contextualization & localization
Tips, strategy and insights
Expand internationally with these cross-border Amazon tools
Tips, strategy and insights
From D2C to recommerce, how brands and manufacturers can compete
Tips, strategy and insights
Ecommerce trends 2020: social shopping, pure play marketplaces, and more
Tips, strategy and insights
The benefits of faster vendor data onboarding practices today
Tips, strategy and insights
Amazon A+ Content and Enhanced Brand Content (EBC) demystified
Tips, strategy and insights
[VIDEO] How to measure your product experience success
Productsup News
Meet the Productsup team at Akeneo PIM Summit, Ecommerce Expo & ShopTalk in Q1 2020!
Tips, strategy and insights
NEWS: The latest in product feeds + ecommerce [Q4 2019]
Tips, strategy and insights
[VIDEO] 6 tools to unlock cross-border ecommerce success
Master price comparison shopping with a perfect idealo product feed
Tips, strategy and insights
Which price comparison sites are right for your business? (Beyond Google and Yahoo!)
Product content syndication
Modern BMEcat practices enable business users with faster feed creation and better onboarding
Tips, strategy and insights
8 Common Amazon Marketplace feed errors and how to avoid them
Tips, strategy and insights
How to increase average shopping cart value in ecommerce with better product data
Product content syndication
How to succeed in automotive ecommerce with dynamic advertising
Tips, strategy and insights
Your introduction to automated order management in multichannel ecommerce
Tips, strategy and insights
Build a successful m-commerce strategy by leveraging your product feed and channels
Product content syndication
3 reasons why omnichannel commerce requires context
Tips, strategy and insights
NEWS: The latest in product feeds + ecommerce [Q3 2019]
Productsup News
Meet the Productsup team at Productsup X Google workshop, B2BNext, PI Live, SAP CX Live Munich, and more in Q4!
Tips, strategy and insights
Why marketplaces keep growing
Product content syndication
5 common issues when onboarding retailer data
Tips, strategy and insights
How to calculate the ROI of your product data in order to drive more returns
Product content syndication
How high-quality product data powers phenomenal on-site search
Product content syndication
Maximize CPG sales + master the digital shelf with these product content experiments
Tips, strategy and insights
5 channel and product data strategies for engaging Gen Z in ecommerce
Company news
8 numbers that show Productsup customers are crushing it
Tips, strategy and insights
How to update your product content strategy and reach digitally native B2B buyers
Tips, strategy and insights
How to leverage performance analytics and drive product sales in feed-based marketing
Tips, strategy and insights
Reduce product returns (and maximize customer happiness) with quality content
Tips, strategy and insights
How to migrate from Amazon Vendor to Seller Central (and when to use both)
Productsup News
Meet the Productsup team at Online Retailer, Salesforce Basecamp, DMEXCO & more in Q3!
Tips, strategy and insights
NEWS: The latest in product feeds + ecommerce [Q2 2019]
Tips, strategy and insights
Mobile marketplace apps: How your business can capitalize on the rise of m-commerce
Feed Management
Your introduction to the product data ecosystem: PIM, PXM, and more [+ infographic]
Tips, strategy and insights
The rise of "walled gardens" in ecommerce and how to break through them
Product content syndication
Why product content is more powerful than ever for FMCG ecommerce businesses today
Ecommerce trends and news
Google Marketing Live 2019: What's to become of Google Express (and more!)
Feed Management
Product feed file formats: from JSON to CSV, what’s the difference and how do they work?
Feed Management
7 key product data edits for cross-border ecommerce success
Feed Management
5 ways to complete an incomplete product catalog
Tips, strategy and insights
Sell more on Amazon Prime Day with these 5 powerful tactics [+ infographic]
Product content syndication
The role of GDSN in modern commerce and ecommerce (and why you need more)
Tips, strategy and insights
NEWS: The latest in product feeds + ecommerce [Q1 2019]
Productsup News
Meet the Productsup team at OMR, SAP CX Live and other global events in Q2
Ecommerce trends and news
6 alternative product marketing sites beyond Facebook and Google
Product content syndication
Overcoming product content integration and syndication challenges
Tips, strategy and insights
5 Custom label strategies retailers should be using
Feed Management
Fashion product catalog management is key to success in modern fashion ecommerce
Ecommerce trends and news
All US retailers can now upload products to be eligible in Google search results—for free
Social commerce
How to boost sales with strong Instagram Shoppable posts
Feed Management
9 product data edits you should never make manually again
Social commerce
Online marketplace comparison: Amazon, Walmart & Alibaba
Tips, strategy and insights
Choosing the right Facebook ad format for your product sales
Product content syndication
Introducing PIDS: The new buzzword in retail, ecommerce, and beyond
Ecommerce trends and news
Top 9 digital marketing channels for hoteliers to boost online booking rates
Tips, strategy and insights
Key shopping days and ecommerce opportunities around the globe
Tips, strategy and insights
How to maximize revenue from your Facebook product catalog
Productsup News
Meet Productsup at Shoptalk 2019 (and more global events in Q1)
Product content syndication
How product content syndication software helps brands & manufacturers realize more revenue
Tips, strategy and insights
Google vs. Facebook Local Inventory ads: which will drive foot traffic for you?
Tips, strategy and insights
Online retail trends 2019: experts share what brands and retailers should expect this year
Tips, strategy and insights
What is Amazon Sponsored Products & how to create an effective campaign [+ free guide]
Tips, strategy and insights
How to set up your products & start selling on Walmart Marketplace
Feed Management
Data aggregation for enterprise made simple with automation
Tips, strategy and insights
Product data feed optimizations: the most common edits
Tips, strategy and insights
How to optimize your Amazon product listing to increase CTR & revenue potential [+ free guide]
Tips, strategy and insights
How to master the eBay data feed to gain visibility and sales
Tips, strategy and insights
Key Black Friday Cyber Monday cornerstones for selling success [+ guide]
Social commerce
Dedicated Instagram Shopping channel is finally here
Tips, strategy and insights
7 online tactics to boost in-store foot traffic and save the high street
Productsup News
Meet Productsup at SAP Customer Experience Live (and many more global events in Q4)
Social commerce
Social commerce: why it's the way to go and how to get there
Ecommerce trends and news
Amazon simplifies ad offerings with rebrand to ‘Amazon Advertising’
Feed Management
Google Merchant Center: the what, why, and how to master it
Ecommerce trends and news
Facebook Flight Ads open up prospecting opportunities
Feed Management
What is end-to-end product data flow for enterprise?
Tips, strategy and insights
Drive in-store foot traffic with Google Local Inventory ads
Social commerce
An intro to Instagram Dynamic Ads for brands & online retailers
Tips, strategy and insights
How online retailers can leverage affiliate networks to increase sales
Tips, strategy and insights
Migrating to new product data management software?
Tips, strategy and insights
Supercharge your email marketing automation with dynamic product data
Feed Management
How to please B2B buyers with winning product information [+ webinar]
Feed Management
Huge audience, low CPCs: Bing Shopping ads (and how to master them)
How sellers can leverage their product feed for Amazon SEO [+ infographic]
Tips, strategy and insights
What retailers need to know about the Google Shopping Actions program
Feed Management
5 most common Google Shopping errors & how to fix them [+ webinar]
Tips, strategy and insights
Google announces new tools for retailers to track & increase in-store sales from online shoppers
Tips, strategy and insights
Optimize ROAS in ecommerce with these data feed hacks (and custom labels)
Feed Management
Google Shopping feed specification updates for 2018 are here
Productsup News
Meet Productsup at dmexco (and many more global events in Q3)
Feed Management
5 ways the right product feed management software can shorten your time to market (TTM) [+infographic]
Productsup News
Shopee marketplace increases Google Shopping traffic by 1000%
Tips, strategy and insights
Digital transformation imperative: ecommerce impact and opportunities
Social commerce
The power of Pinterest Shopping Ads for brands and retailers
Tips, strategy and insights
Achieve better travel marketing results with these 7 image tips
Productsup News
7 reasons to trust Productsup with your product data needs
Tips, strategy and insights
Google Product Categories: what they are and how to automate them
Social commerce
Facebook Marketplace ads bring retailers closer to purchase intent
Tips, strategy and insights
The YouTube Ad formats driving ROI for retailers (and how to use them)
Tips, strategy and insights
Insider Tips from the VP of iPrice, Southeast Asia's Comparison Shopping Engine
Tips, strategy and insights
Amazon Seller Central or Amazon Vendor Central: Which is right for you?
Productsup News
Productsup CMO accepted into Forbes Communications Council
Where to Meet Productsup in Q2 2018
Ecommerce trends and news
Google Express gives retailers a marketplace of their own
Feed Management
Automate AdWords text ads using your data feed (2 of 2)
Ecommerce trends and news
An intro to Google AdWords expanded text ads (1 of 2)
Product content syndication
Productsup & PIM systems: companions, not competitors
Feed Management
15,000 products on Amazon in just 24h
Tips, strategy and insights
Want to sell on Amazon? Discover the rules, benefits & how to get started
Tips, strategy and insights
Inside a Digital Marketer's mind - with Florian Heinemann (Project A Ventures)
Social commerce
Secure New Customers with Facebook Lookalike Audiences
Productsup News
Where to Meet Productsup in Q1 2018
Tips, strategy and insights
Inside a Digital Marketer's mind - with Andreas Pouros (Greenlight Digital)
Product content syndication
Automate your product content syndication with our SAP Premium Certified solution
Feed Management
The benefits and requirements of Google Hotel Ads
Tips, strategy and insights
How to increase impressions on Google Shopping by 40% [Case Study]
Tips, strategy and insights
Inside a Digital Marketer's mind - with Jana Fiaccola (QUISMA)
Tips, strategy and insights
Web Summit 2017 Recap Part 2 of 2: Emerging trends in marketing
Tips, strategy and insights
Inside a Digital Marketer's mind - with Prasad Shringarpure (THE ICONIC)
Tips, strategy and insights
Web Summit 2017 Recap Part 1 of 2: Emerging technologies in marketing
Tips, strategy and insights
Inside a Digital Marketer's mind - with Matthias Koch (Melia Hotels International)
Tips, strategy and insights
Boost product discoverability with Google Showcase Shopping Ads
Tips, strategy and insights
Inside a Digital Marketer's Mind - with Christopher Gutknecht (norisk)
Productsup News
Productsup nominated for three industry awards
Tips, strategy and insights
Inside a Digital Marketer's Mind -with Evan Kirkpatrick (Elite SEM)
Feed Management
9 common product data feed errors & how to avoid them
Product content syndication
Google Manufacturer Center – Why it matters and how it works
Tips, strategy and insights
Florian Heinemann on The State of Digital Marketing & How to Succeed
Feed Management
The 5 Golden Rules of Quality Data Feeds
Tips, strategy and insights
How technology is reshaping the travel industry and what it means for marketers
Why more and more online retailers are advertising products on Bing
Tips, strategy and insights
Google Customer Match for Shopping: Helping you reconnect with past customers
Find your next customer with Google Similar Audience for Search and Shopping
Social commerce
A closer look at the Facebook Dynamic Ads for Travel product catalog
Ecommerce trends and news
Comparing Google & Facebook: The two most popular platforms for retail marketers
Tips, strategy and insights
Build trust & get valuable customer feedback with Google Customer Reviews
Social commerce
Dynamic Ads for Travel: Facebook revolutionizes marketing for the travel industry
Ecommerce trends and news
Google brings shopping ads to mobile Image Search with Google Similar items & Style ideas
Feed Management
Earn more view-through conversions for Google Shopping by optimizing your product feed
Social commerce
How to tell a visual product story with Facebook Collection mobile ads
Tips, strategy and insights
The hype around video ads and what they mean for online retailers
Productsup News
Now available on Productsup: eBay marketplace integration, YouTube exports & currency converter
Tips, strategy and insights
5 signs that you need a more advanced tool for managing your product feeds
Productsup News
Time to meet the people behind the platform: Find us at these events in Feb-March 2017
Productsup News
Productsup nominated for the SEMY awards 2017
Productsup News
Productsup Platform Release: New Dataflow, Sorting Functionality & Merge Service Update
Productsup News
Productsup nominated for Europe's Digital Top 50 Awards
Tips, strategy and insights
Boost your performance this holiday shopping season with these insights from 2000+ product data marketers [Infographic]
Tips, strategy and insights
How to increase your Google Shopping click-through-rate by 40% [Case Study]
Tips, strategy and insights
Export merchant data to on-site search engines with Productsup
Tips, strategy and insights
“An image speaks a thousand words” – and more! Now with Productsup’s Image Designer!
Tips, strategy and insights
Platform use case: norisk exports product data to an ecommerce client's on-site search
Productsup News
Productsup gets approved for IBM Global Solutions Directory
Productsup News
How do top marketing agencies do it?
Tips, strategy and insights
New mobile driven user behaviors (2/2): How conversational commerce might change the ecommerce industry
Tips, strategy and insights
New mobile driven user behaviors (1/2): The rise of voice search and how to adapt as an e-commerce business
Productsup News
Past & future events for 2016. Missed us? Let’s meet at the next one!
Feed Management
Google Feed Rules vs. Productsup
Productsup News
Brunch & learn with us at Berlin's Tech Open Air festival
Tips, strategy and insights
K5 Berlin 2016 - Being just an online retailer is no longer enough
Productsup News
Productsup is now part of the K5 League!
Productsup News
Productsup in the finals for EU Performance Marketing Awards
Productsup News
Productsup Sponsors Team "FollowSummer“ at BreakOut’s Charity Race
Feed Management
New "store pickup" link on Google Local Inventory Ads (LIA)
Google Image Search to feature Shopping Ads
Ecommerce trends and news
You have 6 days until the Google Shopping GTIN deadline
Ecommerce trends and news
Google Merchant Promotions available on mobile for Germany
Productsup News
Another win for Productsup - Criteo Performance Marketing Awards
Productsup News
Winners of the Red Herring Top 100 Europe Award
Productsup News
Productsup shortlisted for Red Herring Award 2016
Tips, strategy and insights
Customer success with leading online shop "iprice"
Productsup News
Productsup goes to Paris - see you at the EU Search Awards!
Productsup News
Productsup scores victory at SEMY Awards - again
Productsup News
Productsup among the best for IT innovation
Productsup News
Productsup shortlisted for Criteo Performance Award 2016
Tips, strategy and insights
How to Use Facebook Canvas Ads For Product Advertising
The Ultimate Facebook Advertising Guide for E-commerce 2016
Ecommerce trends and news
Google Shopping Update: GTIN Mandatory in 2016
Productsup News
Productsup Shortlisted for "Best Specialized SEA Tool"
Productsup News
Productsup at Online Marketing Rockstars Expo 2016
Tips, strategy and insights
Best Practice Guide for your Google Shopping Feed
Productsup News
Productsup announced winner at US Search Awards 2015
Tips, strategy and insights
8 Tips for Marketing Success this Holiday Shopping Season
Social Commerce White Paper: Social Goes Shopping
Tips, strategy and insights
July: What’s Been Happening in ecommerce
Productsup News
Platform release #49: A/B testing feature
Productsup News
Productsup wins Criteo Performance Marketing Award
Ecommerce trends and news
Google: From search engine to marketing platform... to marketplace!
Feed Management
Google Shopping Ads on Youtube’s TrueView
Productsup News
Productsup Hires Google’s Katie Moro as Director Client Success/Integrations
Productsup News
Productsup wins SEMY Award for best SEA tool!
Feed Management
No more unexpected shipping costs: GMC product feed update
Tips, strategy and insights
New Customer Success Story: Miinto
Tips, strategy and insights
With so much tinsel in the tree, how will they spot me this holiday season?
Feed Management
Google merchant promotions now available in Europe - and supported by Productsup
Tips, strategy and insights
New Customer Success Story: Keller Sports
Productsup News
Productsup sets a NEW RECORD!
Tips, strategy and insights
New case study: See how STYLIGHT gets it right!
Productsup News
Marin Software officially becomes strategic partner
Productsup News
Adobe integrates Productsup Platform
Productsup News
Johannis Hatt speaks to PerformanceIN
Productsup News
Productsup and blueSummit to reach new heights together
Productsup News
Here, there, everywhere! Productsup events 2014
Tips, strategy and insights
How to increase sales on Google Shopping by 35% [Case Study]
Productsup News
Productsup adds the Netherlands to its country footprint
Productsup News
We’ve moved Up, Up, and away (as well)!
Tips, strategy and insights
A Retale of eTail: etailment Summit 6 & 7 November 2013
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