Company news | July 6, 2022

KAO optimizes over 200 products across 11 channels using Productsup’s P2C platform

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Sven van de Voorde

Product Marketing Manager

Productsup has served as KAO’s product content syndication partner since 2021

Productsup, the leading Product-to-Consumer (P2C) software company, has officially announced its work with KAO, a leading Japanese consumer goods manufacturer with iconic beauty brands such as John Frieda and Guhl. Through the collaboration, KAO has successfully optimized online content for more than 200 products across 11 channels.

Tens of thousands of enriched fields

Since the partnership began in 2021, KAO has imported product data for 1,139 products to the Productsup platform. Brands include Wakati, MegRhythm, John Frieda, Bioré, and Guhl, among others. By uploading thousands of photos and filling 57,782 empty product fields, KAO has successfully delivered perfect product content to more than 10 different online retailers.

Expansion of the collaboration

KAO will expand the collaboration with Productsup to be its Data Management Service (DMS) partner. Productsup guarantees that all of KAO’s product information, such as ingredients and composition, is automatically captured within GS1. The product data is then automatically certified and can be acquired by all retailers.

"We have been working with Productsup as a content syndication partner for over a year and a half to our full satisfaction,” said Barbara Antonioli, Key Account Manager at KAO. “We are therefore pleased to expand our cooperation and choose Productsup as our DMS partner. By bringing both parts under one party, we have one point of contact, which saves time and ensures a more efficient implementation of the entire process".

*This partnership started between KAO and World of Content, which was acquired by Productsup in June 2022.

About KAO

Kao creates high, value-added products that enrich the lives of consumers around the world. Through its portfolio of more than 20 leading brands including Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurel, Merries, and Molton Brown, Kao is part of people's daily lives in Asia, Oceania, North America, and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates approximately 1,420 billion yen in annual sales. Kao employs approximately 33,500 people worldwide and has 135 years of history in innovation. Visit the Kao Group website for updated information.

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