Productsup Reaches Financial Breakeven Point Ahead of Schedule article
Over the last decade, Productsup has seen significant revenue growth, expanded partnerships and successful customer outcomes with the rise of ecommerce
Productsup, a leading ecommerce data integration company, today announced its achievement of reaching a financial breakeven point. This milestone reflects a decade of ambitious business development, rapid market growth, partner initiatives and customer wins in global ecommerce.
“Productsup’s financial health is a huge win for our customers who need support for their multichannel ecommerce strategy now more than ever,” said Johannis Hatt, Co-Founder and CEO at Productsup. “I’m proud to work for a company that sets the bar for success high and works tirelessly to innovate and cross boundaries for today’s retailers and brand manufacturers. This is a tremendous achievement that will help us get to the next level, and we owe it all to the hard work of our team.”
Productsup achieved its profitability goal ahead of schedule, during a time of crisis. Despite the present challenges facing the retail industry, the company experienced a year of milestones, signaling the advancement of ecommerce and demand for strong product experience management. Productsup has started working with more than 40 new global brands and retailers in 2020 to help them optimize their product data and break down digital barriers on selling platforms. Within the last year alone, Productsup has built six key partnerships, including integrations with Salesforce to easily orchestrate data syndication from Commerce Cloud to Productsup, and SAP to deliver an end-to-end product content flow to customers. In Feb. 2020, Productsup surpassed 1 trillion products exported through its platform.
“We’ve been working with Productsup for the last five years, and the ecommerce success we’ve seen as a result is fantastic,” said Hannah Rönngard, Global SEM Specialist, IKEA. “We’re excited for what the future holds as the company continues to grow its capabilities, making the process of managing our product data frictionless."
In addition to new business developments and initiatives, Productsup has received recognition for its work with existing customers and partnerships. Gartner named Productsup a Cool Vendor in Digital Commerce and Forrester mentioned the company as a key player in content syndication in one of its 2020 market reports.
Looking ahead, Productsup expects continued growth as it proactively adapts to the needs of a changing retail landscape. It sees opportunities to invest in its product, developing more business intelligence and artificial intelligence capabilities, as well as in the U.S. market, expanding its global operations. Most recently, Productsup launched Retail Connector, a solution that helps small businesses bridge the gap between in-store POS systems and ecommerce platforms, enabling them to start selling online.