Company news | April 4, 2023

Verstegen spices up its ecommerce operations with content syndication platform Productsup

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Sven van de Voorde

Product Marketing Manager

Productsup will optimize and distribute Vertegen’s product content across the Benelux region

Productsup, the leading Product-to-Consumer (P2C) software company, has been selected as the product content syndication partner for Verstegen, a renowned supplier of spices and sauces. Productsup will support Verstegen with effective content optimization and syndication to various retailers in the Benelux region.

Verstegen selected Productsup because the company offers a scalable solution that is equipped to easily optimize and share product information, while also reducing the amount of manual processes required. By using Productsup's advanced syndication capabilities, Verstegen can streamline workflows and ensure product content is correct and consistent across all consumer touchpoints.

*This partnership started between Verstegen and World of Content, which was acquired by Productsup in June 2022.

About Verstegen

Verstegen Spices & Sauces B.V. is a Rotterdam family business since 1886, now with the fourth generation at the helm. For us, herbs and spices are the foundation of taste. Verstegen therefore only supplies the very best quality herbs and spices. We source the best ingredients from the source, where we have a unique and sustainable partnership with local farmers. And we are proud of that! Because Verstegen keeps the entire chain in its own hands, we can keep the chain from farmer to consumer fair, transparent and sustainable.

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