SC Johnson streamlines its ecommerce operations with automated content syndication through Productsup
The Productsup P2C platform will provide SC Johnson with full control over the digital shelf
Productsup, the leading Product-to-Consumer (P2C) software company, has announced it is working with SC Johnson, a global manufacturer of household products, to optimize the digital shelf. Online purchases are increasingly taking place all over the world. As a result, the customer journey moves to the online environment, where the digital shelf plays an important role in the final phase of the purchasing process.
“With more consumers shopping online it is important to increase visibility on the digital shelf,” said Giulia Meijnders, Customer Marketing at SC Johnson. “Productsup facilitates this process and ensures that we have a clear overview of our optimized product content. With this platform, we can offer complete content to our retailers and support shoppers during their online customer journey.”
Through this collaboration, Productsup allows SC Johnson to collect all of its product information, such as titles, marketing descriptions, images, and videos, and import it into the Productsup platform. Once imported, SC Johnson can enrich the data where certain elements are missing or inaccurate, as well as create compelling product stories with reviews, recommendations, and more. With fully optimized product content, SC Johnson can achieve higher retention and conversion across all channels.
"There is nothing more annoying than making a bad purchase due to incorrect or incomplete product information,” said Willem Swinkels, Account Manager at Productsup. “By syndicating high-quality content, we ensure that customers always know exactly what they are buying.”
*This partnership started between SC Johnson and World of Content, which was acquired by Productsup in June 2022.
About SC Johnson
As a family business, we want to make life cleaner, easier and better for families. That's why we've spent a century making quality products that work, with ingredients you can trust.
Our story began way back in 1886 in Racine, Wisconsin. Today, we're a global manufacturer of household and industrial products for cleaning, storage, air freshening, insect control and shoe care. And we're still family-run. Click here to visit the SC Johnson website.