Company news | June 21, 2022

Productsup announces collaboration with Pietercil to streamline product content syndication

Sven Square.png

Sven van de Voorde

Product Marketing Manager

Productsup creates a more efficient product content flow between Pietercil's member brands and online retailers to deliver complete, accurate, and consistent product information to consumers

Productsup, the leading Product-to-Consumer (P2C) software company, is working with Pietercil, a Fast Moving Consumer Goods distributor, to optimize its online product information. Using Productsup’s P2C platform, Pietercil can seamlessly import all available product information and enrich incomplete fields in bulk. Providing a centralized view of the data, Pietercil can easily identify gaps of information to make improvements more efficiently.

Once fully enhanced, Productsup ensures that all of Pietercil’s product content can be readily shared with any retailer worldwide. Productsup is connected to hundreds of online channels, making global product content syndication hassle-free. This allows Pietercil to publish products with A+ content immediately, including new product developments. By bringing higher quality content online faster, Pietercil speeds up its time-to-market, generating more revenue.

"Pietercil owns many great brands that we are excited to add to our platform. Together, we’ll ensure product content looks perfect on all desired channels," said Willem Swinkels, Key Account Manager at Productsup.

*This partnership started between Pietercil and World of Content, which was acquired by Productsup in June 2022.

About Pietercil

Pietercil Group is a leading European broker with activities in Benelux & France, as well as the owner of Beliès, a specialist in fresh Mediterranean products. Annually, the group generates a group turnover of 300 million euros. Pietercil Brokerage is a leading distributor focused on FMCG with a full-service approach for over 90 brands in 4 different countries. Our ambition is to anchor brands locally and help penetrate new markets. Our 180 experienced experts are ready every day to put your brand on the map locally.

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