Maxxium and Productsup enhance online product information for optimal customer experiences

Productsup speeds up workflows and product content syndication for Maxxium to drive online and offline commerce success

Productsup, the leading Product-to-Consumer (P2C) software company, and Maxxium, a market leader in spirits in the Netherlands, have established a strategic collaboration that facilitates a more effective content flow between Maxxium's brands and online retailers. Productsup ensures that Maxxium’s customers receive a comprehensive, accurate, and consistent product experience throughout their customer journey.

With Productsup’s P2C platform, Maxxium can quickly import all available product data, and then enrich any unfilled fields. Productsup highlights the specific products that require further attention due to insufficient information.

“With over 60 brands, an extensive customer network, multiple brand partners, and our recent expansion to BELUX, we find it highly important to create a uniform way of working – both externally and internally,” said Nora Foo, Account Manager Offtrade & E-commerce at Maxxium. “Therefore, we are looking forward to working with Productsup to improve efficiency and provide our customers with A+ content. We expect that improving the online availability and visibility of our products will help us grow both our online and offline business.”

An omnichannel solution

Maxxium offers its products through many online and offline channels, such as supermarkets, wholesalers, specialty stores, and restaurants, each with its own specific content delivery requirements. Productsup enables Maxxium to meet all of these diverse requirements and regulations. Using automated export mappings and internal collaboration features within the platform, Maxxium significantly speeds up workflows while creating perfect product content for all channels.

With greater control over product infomation, Maxxium can improve conversion rates and lower expenses. Providing more accurate and comprehensive product content ensures an ideal shopping experience, which increases the likelihood that visitors will become customers. Expediting the process of managing product information lowers costs related to human data entry and error checking. Both Maxxium and the customers it serves stand to benefit from this collaboration.

"Maxxium can rely on a seamless and productive syndication process using the advanced tools of our platform,” said Dominic van Waversveld, Key Account Manager at Productsup. “With a focus on accuracy and consistency, the team can depend on streamlined processes and reliable data. This assurance is one of our top priorities.”

*This partnership started between Maxxium and World of Content, which was acquired by Productsup in June 2022.

About Maxxium

We work with the right people who, with their passion and knowledge of the Dutch market, establish partnerships by providing commercial and operational expertise. This expertise manifests itself through on- and off-trade marketing, e-commerce and category management. In addition, together with our partners we develop campaigns with impact and guts. This is because we believe that innovative ideas contribute to healthy brand value. To encourage our people to be the best they can be, we are committed to happy employees. Happy people are more creative, work better together and therefore achieve nicer results. We therefore offer our people various opportunities for personal and professional development.