Reckitt Hygiene Home chooses Productsup to drive ecommerce growth

Productsup’s P2C platform will optimize Reckitt’s online presence across all channels

Productsup, the leading Product-to-Consumer (P2C) software company, has been selected by Reckitt Hygiene Home, a brand manufacturer known for Finish, Vanish, and Air Wick, as its product content syndication partner. Through this cooperation, Productsup ensures that Reckitt’s online product presence is optimized across all selected channels. "To maintain online growth, good content is very important," said Joëlle van Weert, E-commerce Marketing Manager at Reckitt Hygiene Home. “With Productsup’s support, we want to make sure that the retailers we work with get the optimal content delivered in the right way so we can grow together.”

From powerful marketing descriptions and optimal product titles to diverse images, Productsup ensures the timely and complete distribution of Reckitt Hygiene Home product information to all selected retailers. In doing so, Productsup can increase conversion and retention for the consumer goods manufacturer.

“We’re thrilled to work with a company that is truly committed to helping people and the planet," said Sven van de Voorde, Product Marketing Manager at Productsup. “Reckitt’s innovation when it comes to sustainable production is helping move the needle in commerce.”

*This partnership started between Reckitt Hygiene Home and World of Content, which was acquired by Productsup in June 2022.

About Reckitt Hygiene Home

Reckitt Hygiene Home is a growing community of more than 40,000 diverse, talented entrepreneurs - united in the relentless pursuit of a cleaner, healthier world. People are at the heart of the company, this is reflected, for example, in mutual use of each other's skills and the many collaborations. Through research, development, science and partnership, they make products that people have loved and trusted for generations.