Productsup and A.S. Watson create perfect product content journeys

A.S. Watson has selected Productsup to enhance its available GS1 product data

Productsup, the leading Product-to-Consumer (P2C) software company, has entered a collaboration with A.S. Watson, the market leader for Health & Beauty in the Netherlands. Productsup will help to enrich A.S. Watson’s product content for the company’s Kruidvat and Trekpleister formulas, while ensuring all product complies with GS1 standards and is available to GS1 data pools.

"We see this collaboration as a nice extension and optimization of article data sharing for both A.S. Watson and our suppliers," said Erik van der Neut, Manager of Buying Systems & Data Management at A.S. Watson.

"We are extremely proud to enter this collaboration with the market leader for Health & Beauty, as we can offer the ideal solution for both A.S. Watson and its suppliers," said Stefan van Vugt, Commercial Director of Retail PX at Productsup.

*This partnership started between A.S. Watson and World of Content, which was acquired by Productsup in June 2022.

About A.S. Watson

A.S. Watson, market leader in Health & Beauty, is known for its Kruidvat, Trekpleister, Prijsmepper and ICI Paris XL formulas. In order to maximize its success within these markets, A.S. Watson employs an O+O Platform Strategy. This strategy focuses on an integrated offline and online experience in order to optimally serve the customer across all channels.