Henkel and Productsup join forces to take the next step in ecommerce

Productsup will provide product content syndication for the leading consumer goods manufacturer

Productsup, the leading Product-to-Consumer (P2C) software company, has been selected as the product content syndication partner for Henkel, a leading consumer goods manufacturer. Using Productsup’s P2C platform, Henkel can analyze, enrich, and share product information across all channels, such as retailers, pure players, and drugstores.

"Productsup helps us optimize our content, enabling us to take the next step in ecommerce,” said Wouter Raaijmakers, Sales & e-Commerce Specialist at Henkel Beauty Care. “The platform gives us the ability to share enriched content exclusively for each retailer, which allows us to help consumers in the best possible way."

*This partnership started between Henkel and World of Content, which was acquired by Productsup in June 2022.

About Henkel Beauty Care

Henkel Beauty Care has leading positions in the market worldwide, and is constantly expanding its consumer products. The division develops, produces and markets a variety of successful, high-quality products - for hair, body, skin and mouth - that are available in 150 countries worldwide.

Beauty Care is active in both consumer products and products for the professional market. Within the consumer brands, we aim to continuously expand our innovative leadership in key markets in order to increase our share within them. Henkel Beauty Care stands for branded products in the areas of hair coloring, styling and care, and body, skin and oral care.

In the Benelux, the Henkel Beauty Care division is present with well-known brands such as: Schwarzkopf, Gliss Kur, Taft, Fa, Syoss and Nature Box.