What we do
The Productsup P2C platform enables global companies to successfully exert effective control over every aspect of their global product information value chains by aggregating, optimizing, contextualizing, and distributing product content across more than 2,500 marketing and retail channels.
Productsup redefines product, brand, and service experiences, delivering control over commerce chaos for our customers, so they win their consumers’ attention.
Through mastering and taking advantage of complexity, they tell a consistent story across all channels relevant to their offer.
The Productsup P2C platform processes over two trillion products a month for over 900 global companies, such as IKEA, Sephora, and ALDI, handling more monthly data requests than Google’s consumer search service.
Productsup has recently raised over $70M in funding from Bregal Milestone and Nordwind Capital. Read more
Our company values
- Achieve
We champion a "get things done" attitude and work together to accomplish our goals. We focus on achieving real results we can be proud of.
We do this by taking ownership of our work and being solution-oriented.
- Build
In order to build something great, we need to continuously learn from each other, share ideas, collaborate, and innovate.
We welcome different perspectives and new ideas.
- Care
We care for the team, and that means we support and respect each other. We care for our customers, our partners, and our shareholders.
We help one another by going the extra mile and setting a positive example.

The Productsup team
The Productsup team has drawn on its experience at major enterprise software firms such as Siebel, IBM, Oracle, HP, TIBCO, Informatica, and Qlik to deliver the world’s fastest and most scalable P2C platform.
We know that regardless of how complex the route between a product or service and the consumer is, mapping, understanding, and, ultimately, controlling product information value chains is essential to (digital) commerce success.

We ensure that brands, retailers, service providers, and marketplaces can streamline workflows from weeks to minutes. We empower businesses to export to any channel, anywhere, creating unique consumer experiences on every journey to purchase, continuously realizing their organization’s global potential, finding new places to sell, new buyers to sell to, and new product innovations to offer.