The combined capabilities provide businesses with full control over their product information within the commerce ecosystem
Productsup, the leading product-to-consumer (P2C) software company, today announced its acquisition of World of Content, a rapidly-emerging product experience management provider. By adding World of Content’s innovative product content syndication (PCS) capabilities, seamless vendor-retailer collaboration, and full GDSN support to its platform, Productsup strengthens its position as the only global, scalable solution equipped to bring high-quality product information to consumers and power frictionless commerce experiences.
“In a fast-changing market, World of Content’s accelerated growth is extremely impressive,” said Vincent Peters, CEO at Productsup. “Combining their talent and high-performing software with our existing PCS capabilities provides companies with a unique commerce solution that can further improve channel performance, expand market reach, and maximize global sales. This acquisition better positions both of our customers to deliver on their P2C strategy and overcome commerce anarchy.”
The availability, quality, and consistency of product information have become some of the most significant factors in today’s purchasing decisions. According to Productsup’s Commerce shortfall report, one of the top factors that would entice consumers to shop with a different brand or retailer is having more information about their products.
World of Content brings advanced product content syndication capabilities and in-depth knowledge to the Productsup P2C platform. The company’s distinctive features include smart content recognition and segmentation, and the platform is trusted by the world’s largest brands and retailers, like AB InBev, Beiersdorf, GlaxoSmithKline (GSK), and L'Oréal.
The acquisition benefits Productsup and World of Content customers, partners, and other stakeholders, in the following ways:
“I’m proud of what we built and how fast we’ve grown at World of Content, and I’m fully confident that joining Productsup is our best move forward,” said Koen Looijmans, Founder and CEO at World of Content. “Our companies share the same vision for bringing order to the commerce space by helping companies gain back control over their brand presence, so combining forces allows us to continue delivering on that promise as a united front.”
This deal follows Productsup’s Series B funding round for more than $70 million (€65 million) led by Bregal Milestone and Nordwind Capital. The remaining funds will be used to focus on product development and pursue additional merger and acquisition opportunities. Positioned well for growth, Productsup currently boasts a gross revenue retention rate above 90% and a net revenue retention rate above 120%. World of Content grew its ARR by nearly 300% in the last 12 months, and 92% of its generated business is recurring revenues.
For more information on Productsup’s P2C solutions, visit www.productsup.com/solutions/.
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