Company news | March 23, 2022

HG partners with Productsup for full syndication of product information

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Sven van de Voorde

Product Marketing Manager
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Productsup’s P2C platform will help the world-renowned manufacturer analyze, enrich, and share its product information to retailers worldwide

Productsup, the leading Product-to-Consumer (P2C) software company, has been selected by HG, a manufacturer of over 300 cleaning products, to optimize its online product content across all active channels.

Beyond product content optimization, Productsup also supports HG with full syndication, which means that all product data can be automatically shared with every retailer. This process ensures all online consumers encounter product information that is consistent, complete, and correct at any point in his or her customer journey.

“With Productsup, we will be able to move on to a new phase with our ecommerce content, allowing us to deliver all of our content fast and diversified to the needs of every retailer within a single environment,” said Sander Smit, Content Marketeer at HG. “Productsup is a win-win when it comes to the optimal delivery of our content and the efficiency of our work.”

Optimized product information is important for increasing retention among existing customers, but also for attracting new ones. Productsup’s P2C platform will help the world-renowned manufacturer analyze, enrich, and share its product information. This product information will be tailored to the individual, ensuring that each type of customer is served as effectively as possible.

*This partnership started between HG and World of Content, which was acquired by Productsup in June 2022.

About HG

HG develops cleaning and maintenance products based on the idea that specific problems require specific solutions. This approach produces the most effective products. All products are developed by the Technology & Research department and then manufactured at our own factory in Almere. From there, over 300 different HG products find their way to millions of consumers in more than 45 countries.

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