Company news | August 30, 2021

Bacardi-Martini chooses Productsup’s P2C platform: “A partnership you can rely on”

Sven Square.png

Sven van de Voorde

Product Marketing Manager

Productsup’s P2C platform will help Bacardi-Martini gain more insight and control over the digital shelf

Productsup, the leading Product-to-Consumer (P2C) software company, is working with Bacardi-Martini to optimize its product data quality and online product performance. The collaboration will enable Bacardi to make high-quality product information instantly available to retailers, e-tailers and liquor stores.

According to Sascha Jordacevic, E-Commerce Manager of Bacardi Benelux, Bacardi selected Productsup for the following reasons:

  • Productsup provides a one-stop solution for both product content optimization and a reliable GDSN service.
  • The P2C platform is user-friendly, as well as flexible to the needs of Bacardi’s clients and suppliers.
  • Productsup offers strong customer service and account management.

“Bacardi is a long-standing brand with a bold presence globally,” said Sven van de Voorde, Product Marketing Manager at Productsup. “We’re thrilled to be their partner in delivering high-quality product content to their consumers.”

*This partnership started between Bacardi-Martini and World of Content, which was acquired by Productsup in June 2022.

About Bacardi-Martini:


Our spirits are exquisitely crafted with long tradition and great pride. And, as a 7th generation family company, our business has always been about more than liquids or bottles.

For more than 150 years, we’ve been proud to be a catalyst for connection. We believe our purpose is to spark real-life rituals to bring people together for key moments in celebration, conversation and contemplation. Be it over a celebratory toast, a reunion of old friends, an impromptu post-work aperitif, an occasional big night out, or an epic gathering of communities bound by film, music, art or sports.

Meeting with friends new and old isn’t trivial, it’s essential for our wellbeing and plays a vital role in a well-lived and well-balanced life. We craft our exquisite spirits as a centerpiece of these real-life moments. We encourage people to connect over one carefully crafted, exquisite drink at a time – savouring each sip, responsibly.

For ecommerce success tomorrow, think P2C today

Talk to us about how a winning P2C strategy can help secure continued ecommerce success.

Real-world customers. Real-life success stories.

Learn how the Productsup platform works with some of the biggest brands in the world.