Company news | August 8, 2023

AB InBev enters strategic collaboration with Productsup

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Sven van de Voorde

Product Marketing Manager
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Productsup will boost AB InBev’s presence in the Dutch market

Productsup, the leading Product-to-Consumer (P2C) software company, has announced a collaboration with AB InBev, the largest beer group in the world, to optimize the online presence of its Dutch brand portfolio, including Hertog, Jan, Leffe, and Jupiler.

The collaboration is aimed at improving the brands’ existing product content across various online sales channels. Productsup will enable AB InBev to create hyper-personalized shopping experiences for consumers through tailored content. Using the platform’s smart data features, AB InBev can enhance its product information to match both individual retailer requirements and customer preferences.

*This partnership started between AB InBev and World of Content, which was acquired by Productsup in June 2022.

About AB InBev

As the world's leading brewer, we are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward and make a meaningful impact in the world. We are committed to building a future that everyone can celebrate and everyone can share.

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