P2C Management For Dummies, Productsup Special Edition
P2C is essential for survival of your business
Managing all the product content with multiple platforms across regions, channel categories, and product lines is slowing you down and eating away at your revenue. That’s why a Product-to-Consumer (P2C) strategy and the right P2C platform to implement it are essential for your company to thrive under these challenging market conditions.
What commerce executives say about P2C management
“A holistic customer experience is a prerequisite for increasing potential sales and retaining customers. Our customers can overcome commerce anarchy with Product Content Management based on SAP® Commerce Cloud and Productsup's Product-to-Consumer platform. The only strategy that leads to success is to implement strategies for managing P2C information value chains across all channels and products.”
“For Grundfos, it was extremely important to create a single point of truth which helps us direct our product information to our customers. We needed a provider with a clear vision for the future of commerce and the technology to realize that vision. With the Productsup P2C platform, we can deliver our product information to all major trade, sales, and business channels. We can now implement changes quickly and efficiently with low engineering resources.”
"Commerce anarchy was pretty much my life before I worked with Productsup. Now I’m 100% in control and have everything I need to do a great job at my fingertips. And when I go on vacation, it’s always an easy handover.”
Each of our partners is handing over specific product data feeds that vary in size and quality. It is always important not to lose sight of the overall goal - in our case: to have standardized product data. The Productsup P2C platform helped us reach this goal by enabling us to deliver our partner-specific product information in a highly automated and efficient manner."
“Companies are struggling to manage all the different channels out there. With the Productsup P2C platform, you can rise above commerce anarchy, delivering excellent quality product information without compromising on your time to market.”
“Product information management and content syndication requirements have accelerated with the significant shift towards digital commerce. With the Product-to-Consumer platform from Productsup and Informatica MDM - Product 360, companies can efficiently manage and syndicate rich product information to their sales and marketing channels across multiple countries and languages to drive engaging product experiences.”
