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    Introducing P2C: Product-to-Consumer

    P2C management is the systematic approach to controlling, directing, and maximizing a commerce ecosystem. Learn more about this new software category and how Productsup can help you realize your P2C strategy.

    What is Product-to-Consumer Management?

    A strategic new product category for digital commerce
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    Constellation Research Market Overview:

    Product-to-Consumer (P2C) Management

    Brands, retailers, service providers, and marketplaces struggle to successfully control the complex omnichannel processes they need to thrive. This report introduces the concept of product to consumer (P2C) management as the way forward for companies looking to exert decisive control over their digital commerce systems.

    Join the expert sessions

    Choose your preferred time zone below

    Please join Dion Hinchcliffe, Vice President and Principal Analyst at Constellation Research, and Productstup's Chief Innovation Officer Marcel Hollerbach for the expert session about P2C management. Dion will explain what P2C management means and reveal the findings of his recent market overview research on the topic. He and Marcel will then talk about what a P2C platform can do and show you why your business should care.

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      Product-to-Consumer (P2C) Management

      December 7, 11 a.m. CET / Europe, the Middle East and Africa

      Expert session with Constellation Research: Dion Hinchcliffe explains what P2C management is and why your business should care.

      Register now
    • Constellation webinar banners_Email Header 1046x675px US (1).png

      Product-to-Consumer (P2C) Management

      December 9, 11 a.m. PT / 2 p.m. EST / United States

      Expert session with Constellation Research: Dion Hinchcliffe explains what P2C management is and why your business should care.

      Register now
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    Bring order to chaos with our P2C platform

    Productsup empowers long-term business success as the only global, strategic, scalable platform able to master all product-to-consumer information value chains across any platform, any channel, any technology.

    Learn more

    In the press

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      Productsup recognized as leader in the Product-to-Consumer (P2C) Management category by Constellation Research

      Read more
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      Combating 'Commerce Anarchy' With Better Data Management

      Read more
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      Productsup recognized as leader in the Product-to-Consumer (P2C) Management category by Constellation Research

      Read more

    Learn more about P2C

    Want to discuss the topic further? Just let us know your details and we’ll be in touch.