Product-to-Consumer (P2C) Management
Brands, retailers, service providers, and marketplaces struggle to successfully control the complex omnichannel processes they need to thrive. This report introduces the concept of product-to-consumer (P2C) management as the way forward for companies looking to exert decisive control over their digital commerce systems.
Radically rethinking commerce
Read the findings from Coleman Parkes’ survey of 750 senior decision-makers involved in managing product information. This report gives you deep insights into current awareness of the issues surrounding commerce anarchy and its root causes. It also offers the solutions businesses need to master increasing retail complexity.
The P2C World Tour
The tour brought together analysts and experts from leading brands to discuss the benefits of P2C management. Watch all of the highlights from the product-to-consumer (P2C) management 2022 world tour at your convenience.
The big book of product-to-consumer management
This collection of customer stories illustrates how companies across industries and regions work with Productsup to master commerce anarchy and realize their commerce potential.
Join the expert session
Please join Dion Hinchcliffe, Vice President and Principal Analyst at Constellation Research, and Productstup's Chief Innovation Officer Marcel Hollerbach for the expert session about P2C management. Dion will explain what P2C management means and reveal the findings of his recent market overview research on the topic. He and Marcel will then talk about what a P2C platform can do and show you why your business should care.
Bring order to chaos with our P2C platform
Productsup empowers long-term business success as the only global, strategic, scalable platform able to master all product-to-consumer information value chains across any platform, any channel, any technology.
What commerce executives say about P2C management
“A holistic customer experience is a prerequisite for increasing potential sales and retaining customers. Our customers can overcome commerce anarchy with Product Content Management based on SAP® Commerce Cloud and Productsup's Product-to-Consumer platform. The only strategy that leads to success is to implement strategies for managing P2C information value chains across all channels and products.”
“For Grundfos, it was extremely important to create a single point of truth which helps us direct our product information to our customers. We needed a provider with a clear vision for the future of commerce and the technology to realize that vision. With the Productsup P2C platform, we can deliver our product information to all major trade, sales, and business channels. We can now implement changes quickly and efficiently with low engineering resources.”
"Commerce anarchy was pretty much my life before I worked with Productsup. Now I’m 100% in control and have everything I need to do a great job at my fingertips. And when I go on vacation, it’s always an easy handover.”
Each of our partners is handing over specific product data feeds that vary in size and quality. It is always important not to lose sight of the overall goal - in our case: to have standardized product data. The Productsup P2C platform helped us reach this goal by enabling us to deliver our partner-specific product information in a highly automated and efficient manner."
“Companies are struggling to manage all the different channels out there. With the Productsup P2C platform, you can rise above commerce anarchy, delivering excellent quality product information without compromising on your time to market.”
“Product information management and content syndication requirements have accelerated with the significant shift towards digital commerce. With the Product-to-Consumer platform from Productsup and Informatica MDM - Product 360, companies can efficiently manage and syndicate rich product information to their sales and marketing channels across multiple countries and languages to drive engaging product experiences.”
In the press
Productsup recognized as leader in the Product-to-Consumer (P2C) Management category by Constellation Research
Combating 'Commerce Anarchy' With Better Data Management
Productsup recognized as leader in the Product-to-Consumer (P2C) Management category by Constellation Research
