Brands, retailers, service providers, and marketplaces struggle to successfully control the complex omnichannel processes they need to thrive. This report introduces the concept of product-to-consumer (P2C) management as the way forward for companies looking to exert decisive control over their digital commerce systems.
Read the findings from Coleman Parkes’ survey of 750 senior decision-makers involved in managing product information. This report gives you deep insights into current awareness of the issues surrounding commerce anarchy and its root causes. It also offers the solutions businesses need to master increasing retail complexity.
The tour brought together analysts and experts from leading brands to discuss the benefits of P2C management. Watch all of the highlights from the product-to-consumer (P2C) management 2022 world tour at your convenience.
This collection of customer stories illustrates how companies across industries and regions work with Productsup to master commerce anarchy and realize their commerce potential.
Please join Dion Hinchcliffe, Vice President and Principal Analyst at Constellation Research, and Productstup's Chief Innovation Officer Marcel Hollerbach for the expert session about P2C management. Dion will explain what P2C management means and reveal the findings of his recent market overview research on the topic. He and Marcel will then talk about what a P2C platform can do and show you why your business should care.
Productsup empowers long-term business success as the only global, strategic, scalable platform able to master all product-to-consumer information value chains across any platform, any channel, any technology.
“A holistic customer experience is a prerequisite for increasing potential sales and retaining customers. Our customers can overcome commerce anarchy with Product Content Management based on SAP® Commerce Cloud and Productsup's Product-to-Consumer platform. The only strategy that leads to success is to implement strategies for managing P2C information value chains across all channels and products.”