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    All about P2C: Product-to-consumer

    P2C management is the systematic approach to controlling, directing, and maximizing a commerce ecosystem. Learn more about this new software category and how Productsup can help you realize your P2C strategy.
    Download the report

    What is product-to-consumer management?

    A strategic new product category for digital commerce
    Constellation Research Market Overview:

    Product-to-Consumer (P2C) Management

    Brands, retailers, service providers, and marketplaces struggle to successfully control the complex omnichannel processes they need to thrive. This report introduces the concept of product-to-consumer (P2C) management as the way forward for companies looking to exert decisive control over their digital commerce systems.

    Download the report
    The P2C report

    Radically rethinking commerce

    Read the findings from Coleman Parkes’ survey of 750 senior decision-makers involved in managing product information. This report gives you deep insights into current awareness of the issues surrounding commerce anarchy and its root causes. It also offers the solutions businesses need to master increasing retail complexity.

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    Watch on-demand

    The P2C World Tour

    The tour brought together analysts and experts from leading brands to discuss the benefits of P2C management. Watch all of the highlights from the product-to-consumer (P2C) management 2022 world tour at your convenience.

    Watch on-demand
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    Best practices in commerce

    The big book of product-to-consumer management

    This collection of customer stories illustrates how companies across industries and regions work with Productsup to master commerce anarchy and realize their commerce potential.

    Download now

    Join the expert session

    Please join Dion Hinchcliffe, Vice President and Principal Analyst at Constellation Research, and Productstup's Chief Innovation Officer Marcel Hollerbach for the expert session about P2C management. Dion will explain what P2C management means and reveal the findings of his recent market overview research on the topic. He and Marcel will then talk about what a P2C platform can do and show you why your business should care.


    Bring order to chaos with our P2C platform

    Productsup empowers long-term business success as the only global, strategic, scalable platform able to master all product-to-consumer information value chains across any platform, any channel, any technology.

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    In the press

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      Productsup recognized as leader in the Product-to-Consumer (P2C) Management category by Constellation Research

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      Combating 'Commerce Anarchy' With Better Data Management

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      Productsup recognized as leader in the Product-to-Consumer (P2C) Management category by Constellation Research

    Learn more about P2C

    Want to discuss the topic further? Just let us know your details and we’ll be in touch.