Summary

Since TikTok’s initial rise to fame, we’ve yet to see another social media platform emerge in its wake as the go-to destination for consumer attention. Not only is it where over one billion monthly active users spend their time, but it’s also grown into a commerce hub — 55% of TikTok users use the platform to research brands or products.

TikTok is constantly introducing new tools and features to improve its advertising and selling value for brands. As an official TikTok partner, we created this guide to help brands and retailers navigate the app’s various ad formats, shopping capabilities, and more. Download the guide, and start learning about all the latest TikTok trends and best practices for turning product discovery into sales.