Free guide

Complete guide to Google local inventory ads

This guide will help you learn about:

The difference between local inventory and multi-channel ads
Required data feeds and formats
How to maximize your LIA campaigns
Handy tools to help track conversions

What’s inside of the guide

Online ads that drive in-store traffic

Google local inventory ads are one of the most powerful tools available to marketers looking to drive sales in brick-and-mortar stores. These ads are built to connect Google’s millions of online users to your offline products.

No matter the industry, Google helps retailers reach relevant, nearby shoppers and drive foot traffic. Our complete guide to Google LIAs has everything you need to get started.

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Productsup frees brands, retailers, service providers, and marketplaces from commerce anarchy. The Productsup product-to-consumer (P2C) platform processes over two trillion products a month, empowering long-term business success as the only global, strategic, scalable platform managing all product-to-consumer information value chains across any platform, any channel, any technology. Founded in 2010 and headquartered in Berlin, Productsup has grown to over 250 employees spread out across offices worldwide and works with over 900 brands, including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI.