TikTok dynamic product ads

TikTok’s product ads (or TikTok dynamic ads) are called Dynamic Showcase Ads (DSA). They are personalized video advertisements generated in real time from an ad template. This template contains product information from a constantly updated product catalog.

How do TikTok DPAs work?

A product feed is at the heart of Dynamic Showcase Ads. A product feed is a data file containing all of your product data. To make DSAs as successful as possible, you’ll need to keep this feed up-to-date. TikTok’s Ads Manager is linked to the product feed, and the ad template collects product information from the stream to build the final ad.

Dynamic Showcase Ads can be targeted to two groups of people: potential new customers and retargeted audiences. TikTok allows marketers to establish a bespoke audience for dynamic video advertising at the ad group level. Besides this, one of the most intriguing - and successful - ways to use DSA is to retarget users. Your advertising will materialize to any TikTok user who has expressed interest in a brand or product through an app, a website, or the TikTok platform itself.

TikTok DPAs (or DSAs) are an essential component of TikTok’s full-service ecommerce solution. It includes various ad styles and technologies to provide businesses with the tools they need to reach their customers on one of their favorite platforms.

TikTok Shopping Ads: a suite of video, catalog, and live shopping ads

TikTok has unveiled a new suite of advertisements in addition to the 'Order Center' to simplify advertising on the site. The ad formats are classified as Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads. These different formats can be managed through the TikTok Ads Manager. Businesses can choose the ad formats they consider to be the most appropriate for promoting products.

TikTok Video Shopping Ads

Video ads are the most popular ads on TikTok. Businesses may use Video Shopping Adverts to display product ads directly in videos that appear on the For You page. They use the capabilities of TikTok Dynamic Showcase Ads to generate unique content, genuinely inserting items amid other consumed content on the app.

TikTok Catalog Listing Ads

Catalog Listing Ads allow businesses to promote their product catalog within an ad for a more scalable buying experience. Instead of promoting a single product, these ads group together recommended or similar products, allowing consumers to browse a larger selection and, as a result, enhance the likelihood of increased sales. The TikTok app can showcase tiles of relevant products to TikTok users browsing the social media platform.

TikTok LIVE Shopping Ads

TikTok is adhering to the live shopping trend. LIVE Shopping Ads appear on the For You page and lead consumers to live shopping events hosted by businesses. These ads can help drive traffic and boost sales during live streams. Stream shopping tools help allow one billion active users to purchase while watching the live streaming of their favorite content creator.

You may also be interested in learning more about:

Category: Social commerce