How EILEEN FISHER takes control of commerce anarchy

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    • Feed processing time

      down from weeks to a day

    • Single platform source

      for all product data management

    • Six-figure increase

      in revenue via Facebook, Pinterest, Google Shopping and more

    Case

    EILEEN FISHER is one of the pioneers in sustainable fashion design, making circularity the new standard for sustainability. From ethical production to repurchasing products from customers to create new clothes or art, EILEEN FISHER is “committed to changing the clothing industry and women’s lives.”

    Doing business in numerous countries with partners ranging from large wholesalers to smaller specialty stores put pressure on their legacy marketing and feed management systems. Although they had a lot of product data, only some of it was relevant to customers. Their product information was stored inconsistently, which made getting the right data to the right channel a challenge. Reporting was also a problem.

    In order for the company to remain successful in the highly competitive fashion market and to get its remarkable vision and story across to a larger audience, they were ready to consider more innovative technology.

    Challenges

    • Getting consistent product information out to customers
    • Easily change and add new ones
    • Access to meaningful reporting

    EILEEN FISHER was facing a problem many businesses will recognize: their product data was inconsistent and incomplete. Not only did this prevent them from getting the right message to the right audience, but it was also confusing to its own employees and existing customers. It was beginning to affect the business.

    The team was facing difficulties with the delivery of the feeds, the information in the feeds, and the fact that they were only processing once a week. Adding much-needed new channels to the mix was becoming increasingly complex. They knew they needed a holistic platform solution.

    EILEEN FISHER had various product data systems in place, but they were not connected. They had no visibility into how their product data performed, so they could not take any action to improve performance. They needed meaningful reporting with actionable insights.

    Solutions

    • One single feed management solution
    • Salesforce integration adds relevant store info
    • Error notifications

    Productsup is now the single source of product information for EILEEN FISHER and it defines how the company presents its products across channels. With the help of the Productsup platform, the team cleaned and tailored the product data backlog with relatively little effort, ensuring the efficient logging of new product data.

    Productsup covers EILEEN FISHER’s needs far beyond classic feed management. The team at EILEEN FISHER now uses the Productsup P2C platform for photoshoots. The platform can manage the product shot list and share it with photographers, so they know which products need to be photographed and how.

    The integration with Movable Ink means details of the nearest stores are automatically added to customer emails. This information is also sent to Salesforce Commerce Cloud to ensure stores are open for pick-up, helping consumers to plan their next visit. Another feed bridges the gap between how product information is shown in the POS System and how it’s shown online, which makes it easier for customers to place orders.

    Results

    • Improve data quality with little effort
    • Update feeds in days instead of weeks
    • Always in control due to meaningful reporting

    Innovative and scalable technology is crucial for managing product lifecycles from sustainable raw materials to new designs and handling returns. This is even more important given consumers’ desire to be informed about each step of a product’s journey.

    To succeed in the increasingly complex retail landscape, companies must tailor and manage product data with ease. With Productsup, EILEEN FISHER can now update feeds in a day rather than weeks. They can also create new feeds with just a few clicks and send their product data to where it needs to be.

    Reporting on feed status is now immediate, relevant, and much more extensive than before. When an issue arises, the team knows right away. They know where to look for the problem and can solve it in a matter of hours instead of weeks.

    Future plans

    The company continues to grow, and its product information keeps evolving. EILEEN FISHER is currently taking its sustainability vision to the next level by actively helping customers combine different pieces of their collections by badging all the products. And the team promises to continue to adopt new functionalities to stay ahead of its competitors.

    EILEEN FISHER’s achievements with the Productsup P2C platform had a direct impact on the finances of the company as it helps them keep the information flow between them and their customers moving efficiently. They can now easily navigate the paths between products and customers using a robust and scalable platform that all but guarantees great shopping experiences.

    Profile

    Headquarters

    Irvington, NY, USA

    Number of employees

    Over 1.000

    Industry

    Fashion

    Products

    Sustainable clothing

    Channels

    Facebook, Pinterest, Bazaarvoice, Salesforce Commerce Cloud

    Solution

    Feed management

    About

    EILEEN FISHER is one of the pioneers in sustainable fashion design, making circularity the new standard for sustainability. From ethical production to repurchasing products from customers to create new clothes or art, EILEEN FISHER is “committed to changing the clothing industry and women’s lives.”

    Eileen Fisher square

    “Commerce anarchy had pretty much been my life before we started using Productsup as part of our commerce vision. With the Productsup P2C platform, I feel that I’m 100% in control of our product information value chains delivering upon our strategy.”

    Zachary A. Martz
    Director Enterprise Project Management

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