How EILEEN FISHER overcomes commerce complexity

Case

EILEEN FISHER is one of the pioneers in sustainable fashion design. They made circularity the new standard for sustainability. From ethical production to buying products back from customers to creating new clothes or art, EILEEN FISHER is ‘committed to changing the clothing industry and women’s lives.’

Doing business in numerous countries with partners ranging from large wholesalers to smaller specialty stores puts pressure on their old marketing and feed management systems. Despite abundant product data, only part of it was relevant to customers. The information was stored inconsistently, and getting the right data to the right channel was challenging. As you can imagine, the situation with reporting wasn’t much better.

They knew that for the company to remain successful in the highly competitive fashion market and to continue sharing its remarkable vision and story to a large audience, it would have to turn to more innovative technology.

Challenges

• Delivering consistent product information
• Easily amend and add new feeds
• Access to actionable reporting

EILEEN FISHER was facing a problem that’s familiar to many: having inconsistent and incomplete data. This not only prevented the company from getting the right message to the right audience, but it was also confusing to its own employees and customers. This was beginning to have a negative effect on the business.

The team had issues delivering feeds as well as with the information in the feeds themselves. Feeds were only being processed once a week. Without a powerful platform in place, adding much-needed new channels became increasingly time-consuming until the resource constraints finally made new channel adoption impossible.

EILEEN FISHER had various product data systems in place but they were not interconnected. The company had no visibility into how its product data performed, so they could not take any action to improve performance. They needed meaningful reporting.

Solutions

• One single feed management solution
• Salesforce integration adds relevant store info
• Error notifications

Productsup is the single source of product information for EILEEN FISHER and defines how the company presents its products across channels. With the help of our platform, the team was able to clean and tailor the product data backlog with relatively little effort to enable efficient logging of new product data.

Productsup covers EILEEN FISHER’s needs beyond classic feed management. For example, the team uses the Productsup platform for photoshoots, managing the product shot list and sharing it with photographers. The platform informs them which products need to be photographed and how.

The Movable Ink integration means the details for the nearest store can be added to emails sent to their customer base. This information is also sent to Salesforce Commerce Cloud to ensure stores are open for pick-up, which helps shoppers plan their next visit. Another feed bridges the gap between how product information is shown in the POS System and how it’s shown online, which makes it easier to help users place orders.

Results

• Improved data quality with little effort
• Feeds updated in days instead of weeks
• Total control with meaningful reporting

The use of innovative and scalable technology is crucial for managing entire product life cycles from sourcing sustainable raw materials, to bringing out new designs and dealing with product returns. Nowadays, partners and customers expect you to be informed about every step of the product journey.

To succeed in the increasingly complex retail landscape, companies need to be able to tailor and manage product data easily. With Productsup, EILEEN FISHER can now update feeds in a day instead of weeks. They can also create new feeds with just a few clicks and send their product data to where it needs to be.

Feed status reporting on all feeds is immediate, relevant, and much more extensive than before. When an issue arises, the team finds out about it right away. They know exactly where to look for the problem which means they can solve it in a matter of hours instead of weeks.

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