Do you know the ins and outs of product data feeds? Where they’re used, how, why? This week, we’ve got a little challenge for you.
Up next, we have five questions to test your skills. Put on your thinking caps and let’s get started.
1. What is a product data feed, and where is it used (including three example channels)?
A product data feed is, at its core, a file with a text-based list of product attributes and data. These attributes are key data points used to describe a product.
Product feeds can be used for selling on marketplaces, advertising on social media platforms or search engines, retargeting and nurturing, and affiliate marketing.
2. What makes a dynamic ad different from other ad types?
With traditional ads, marketers create the entire ad image or video for each product.
With dynamic ads, marketers create a template. This template is dynamically populated with data from a feed, depending on the specific situation.
3. How does product feed management differ from product information management systems?
PIM is a central repository for raw data. It’s the golden record, the place where you can always find reliable, core information. And data from a PIM might be sent to or from a feed management software.
Feed management software is used to tailor and syndicate data. Raw PIM data is cleaned up and optimized for use on channels like Google or Facebook. So while PIM is a central raw data repository, feed management is used to clean it up and make it agile.
There's also PIDS and PXM, which you can learn more about here:
4. What are three ways to optimize a product feed?
Get ready, there are a lot:
- Fill in optional data like product color or size
- Use custom labels to group products for easier marketing and targeting
- Add dynamic images or otherwise tailored creative and videos
- Use relevant SEO keywords within descriptions
- Add performance and analytics data into your product feeds
- Fill in attributes specific to mobile
- Remove unprofitable products on the problem channel
5. What are custom labels and where can you use them?
Custom labels are a specific feed attribute that can be leveraged on some channels, particularly Google, Facebook, and Bing. These are user-defined attributes - meaning you can use them to describe products however you please. They are used to help marketers and related users more easily manage products.
For example: on Google, you might use a “Popular seller” label to quickly start or stop a well-funded campaign.
Nice! Ready to learn more?
And that was it. So, how do you feel about your product feed knowledge now? If you want to learn more about feeds and how to use them in the Productsup platform, check out the recently launched Productsup Academy.