WITHIN x Productsup: Smarter feed management, higher client retention

Case

Brand storytelling meets performance strategy — that’s what you get with WITHIN: the agency rewriting how marketing drives growth.

Founded in 2015, WITHIN pioneered the concept of performance branding, blending creative storytelling with measurable results. Their core services include: Paid Media (social, search, programmatic), Owned & Earned Media (CRM, affiliate, influencer), and Creative Strategy and Production.

Serving industries like apparel and footwear, beauty and personal care, and home goods, their client list reads like a who’s who of global brands, such as The North Face, Ben & Jerry’s, Foot Locker, Hugo Boss, and Casper, each trusting WITHIN to turn marketing investments into measurable growth.

As campaigns scaled and product data grew increasingly complex, WITHIN faced a familiar modern marketing dilemma: How to manage thousands of dynamic product feeds efficiently while maintaining the agility and precision their clients expect.

Partnering with Productsup, WITHIN gained the flexibility to adapt, automate, and fine-tune client feeds instantly, keeping campaigns fast, consistent, and on point.

Challenges

• Constant demand for custom feed adjustments
• Scaling thousands of SKUs across multiple platforms
• Tight turnarounds for fast-moving campaigns

In performance marketing, speed is everything, and for agencies like WITHIN, speed has to scale. Every day, their team manages product data for brands across Google, Meta, and Pinterest, each with its own rules, formats, and quirks.

The challenge? Traditional systems couldn’t keep up. Every feed update meant hours of manual edits, approvals, and delays. Keeping every product feed accurate, compliant, and up to date required extensive agency resources, all while meeting client expectations for immediate, flawless execution.

Whether it was launching a flash sale at noon or A/B testing copy variations before a big campaign drop, every request added to the complexity. Multiply that across thousands of SKUs, and even the smallest update turned into hours of manual fixes. And with so many moving pieces, scalability was becoming a roadblock. The team needed a way to handle large-scale data updates, custom client rules, and cross-channel campaigns without slowing down creativity or missing key moments.

That’s when WITHIN realized it wasn’t just about managing feeds, it was about finding a smarter, faster way to keep their clients’ campaigns ahead of the curve.

Solutions

• Centralized feed management across all channels
• Real-time updates powered by automation and rule boxes
• Dedicated support and custom rule logic for client needs

Instead of adding more tools or manual workarounds, WITHIN turned to Productsup — a platform built to handle the enterprise-level scale and speed their clients demand. With Productsup, the team brought everything under one roof, gaining the flexibility to adapt, automate, and fine-tune product feeds for every channel in real time.

Using the Productsup platform, they now manage everything from product feed optimization to local inventory ads (LIA) with complete control and transparency. No more fragmented systems or scattered spreadsheets, as Productsup lets WITHIN build, edit, and deploy feeds quickly and accurately, ensuring faster rollouts and fewer errors.

The automation possibilities made an immediate impact. Through rule boxes, WITHIN could instantly apply adjustments such as updating prices, excluding out-of-stock SKUs, or tagging seasonal items in seconds across massive data sets. And when campaigns required custom setups, the Productsup team helped craft custom rule logic tailored to each client’s unique requirements.

This blend of automation, customization, and reliable support transformed how the agency manages data today.

"

We’ve used every other feed platform and must say that Productsup was by far the easiest to learn and execute optimizations with. We also appreciate the platform’s flexibility, ability to customize feeds, and build integrations to meet the needs of our clients.

Anastasia Sorokina

Digital Director, WITHIN

Results

• Faster feed updates and campaign launches
• Higher client retention through stronger performance
• Strong setup for new channel opportunities

With Productsup, WITHIN has turned feed management from a bottleneck into a competitive advantage. Routine updates can now be completed in minutes, allowing the team to focus on strategy instead of operations.

This efficiency has translated into smoother campaign delivery, more consistent data quality, and better responsiveness to client needs. That reliability has deepened client trust and driven strong retention across their portfolio.

The team can now adjust product information, launch new feeds, or troubleshoot issues quickly, all within a single feed management and syndication platform.

And as new opportunities emerge across platforms like TikTok and affiliate networks, WITHIN now has the agility and infrastructure to explore them with confidence, knowing their foundation for feed management is built to scale.