Redefining feed management for a fast-moving ecommerce landscape

    The Productsup P2C platform empowers you to overcome commerce anarchy by simplifying complex feed management processes, delivering better product experiences, and improving returns. It’s time to take back control.

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    From feed management to feedback loops

    Exert effective control over every aspect of your global product information value chains. Profit from linking outbound digital flows and product information feedback from digital buyers. The Productsup P2C platform takes feed management to the next level.

    The Productsup P2C feed management solution

    The key benefits of a P2C approach to feed management
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      Superior control over your product data allows you to reach more social buyers

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      Contextualized and personalized product content that is social media ready

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      Increased visibility over order data creates stronger feedback loops

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      Stand out from the competition by creating engaging and consistent consumer experiences

    How it works


    Tailor product data

    • Gather from any source, from PIM to spreadsheets and beyond.
    • Instantly structure your feed with built-in channel templates.
    • Standardize copy and formatting to meet brand or channel guidelines.
    • Apply changes in bulk with over 250 drag and drop rule boxes.

    Enrich product feeds

    • Incorporate rich information like ratings, videos, custom labels, and more.
    • Rapidly react to consumer trends.
    • A/B test to measure the impact of individual changes.
    • Customize and set publishing schedules for hands-free management.

    One-platform global product insights

    • Global insights from over 2500 marketing, shopping, and business channels.
    • Analyze performance data to optimize your marketing and sales strategy.
    • Develop best practices at global and regional levels.
    • Turn complexity into a competitive advantage.

    Power your product data

    Product value chain automation, artificial intelligence-powered insights, thousands of built-in connections, low-code editing tools. We're processing more data than Google Search every month.

    The Productsup product-to-consumer platform powers product data, freeing up time and resources.

    Real-world customers. Real-life success stories.

    Learn how the Productsup platform works with some of the biggest brands in the world.

    More P2C resources for commerce success

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      Channeling success: The 2022 product feed management guide

      Our guide offers the latest trends and hacks in feed management.

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      The P2C report: Radically rethinking commerce

      Read the findings from Coleman Parkes’ survey of 750 senior decision-makers involved in managing product information.

    Real-time real-world expertise. Right out of the box.

    Find out how Productsup can enable you to realize your P2C strategy.