Pinterest shopping
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Integration category:
Marketing and advertisingFeed specifications:
API
Perfect your Pinterest feed
Grow your revenue on Pinterest, the go-to platform for millions of consumers seeking inspiration, ideas, and shopping. Connect with engaged audiences ready to discover and buy your products.
Productsup’s solutions for Pinterest advertising and ecommerce help you boost product visibility and drive conversions–turning inspiration into sales.
Productsup’s solutions for Pinterest advertising and ecommerce help you boost product visibility and drive conversions–turning inspiration into sales.
Leverage Pinterest as a powerful advertising and shopping channel
With more than 537 million active users worldwide, Pinterest is a popular destination for all types of demographics. Gen Z is among its fastest-growing age groups, making up 42% of Pinterest’s global user base. This makes advertising on Pinterest a unique opportunity for brands and retailers to reach younger audiences.
Pinterest offers advanced targeting options and actionable insights to strengthen the power of your ad campaigns, enabling you to expand reach and personalize content. You can tailor ads for specific demographics and markets, delivering a positive consumer experience that fosters long-term brand recognition.
Here is an overview of the various Pinterest advertising formats you can leverage at different parts of the customer journey:
Pinterest offers advanced targeting options and actionable insights to strengthen the power of your ad campaigns, enabling you to expand reach and personalize content. You can tailor ads for specific demographics and markets, delivering a positive consumer experience that fosters long-term brand recognition.
Here is an overview of the various Pinterest advertising formats you can leverage at different parts of the customer journey:
- Video Ads: Captivating and highly engaging, these ads use short video content to draw users' attention.
- Standard Pins: Marked with a "Promoted by" label, these ads are simple, effective, and versatile..
- Carousel Pins: These ads offer a collection of two to five images that users can swipe through, ideal for showcasing product details or related items..
- Shopping Ads: Streamlined for conversions, Shopping Ads enable in-app purchases for a seamless shopping experience..
- Collection Ads: Mobile-focused, this grouping of ads displays one large image with three smaller images, expanding to a full-screen gallery for immersive browsing..
Ready to start advertising and selling on Pinterest? Productsup can set up your Pinterest feeds to attract this channel’s vast consumer base.
Create, optimize, and manage your Pinterest feeds with Productsup
As a trusted Pinterest Business Partner, we empower you to create, optimize, and manage your product feeds on Pinterest seamlessly. Improve visibility, boost engagement, and drive conversions for your brand’s Pinterest ads and shopping campaigns.
- Create engaging visuals Enhance your visual ads with our intuitive image design tools. Apply customizable templates to your product images to create captivating and personalized visual content that resonates with your audience. Add key details such as ratings, custom labels, and pricing to your images, making your ads more engaging, informative, and effective at driving clicks and conversions.
- Consolidate your operations Productsup takes a P2C Management (Product-to-Consumer) approach, which means our platform consolidates your product data from multiple sources and formats into a centralized database—to use for Pinterest and all other channels. This ensures consistent and accurate product information across all of your ecommerce touchpoints.
- Tailor content for Pinterest’s advertising needs With our AI-powered optimization tools and advanced rule boxes, you can enrich and tailor your product content to meet Pinterest’s specific requirements. From categorization to image and description enhancements, we help you make your products more discoverable and engaging on Pinterest.
- Speed up workflows Streamline the process of creating Pinterest feeds with the Productsup AI Automapper. This tool simplifies the mapping of product attributes between import and export feeds, reducing manual effort and ensuring accurate data alignment for all Pinterest campaigns.
- Manage large-scale campaigns Our pre-built channel integration for Pinterest enables hassle-free publishing and scheduling of your product feeds. Handle large inventories and complex product catalogs with our user-friendly interface, making it easy to upload, update, and manage your data at any scale.
The ROAS of Pinterest advertising
Pinterest empowers you to build brand awareness while driving purchase intent, so you can achieve a higher ROAS. With visually engaging, shoppable ad formats, precise targeting, and cost-effective options, Pinterest enables you to reach the right audience and see impactful results.
Build your brand
Expose consumers to your brand in a space where audiences are already looking for new brands and products to explore. Meet them at the start of product discovery.
Boost purchase intent
By targeting high-intent users with visually engaging ad formats and precise targeting, create a seamless path from discovery to conversion.
Cost-effective advertising
Set your budget and pay per click. Pinterest ads have a lower cost-per-click (CPC) compared to many other advertising channels, making it cost-effective.
Start selling on Pinterest today!
Don’t miss out on Pinterest's highly engaged and visually-driven audience. Amplify your product visibility, capture attention, and drive meaningful engagement that translates into sales.
Take the first step toward maximizing your brand's presence on Pinterest by getting started today with Productsup. Experience a seamless solution for managing your product feeds, creating compelling visual content, and driving measurable results for your business. Together, we can help you realize your full Pinterest potential.
Take the first step toward maximizing your brand's presence on Pinterest by getting started today with Productsup. Experience a seamless solution for managing your product feeds, creating compelling visual content, and driving measurable results for your business. Together, we can help you realize your full Pinterest potential.