AI-powered feed management
Product feed management software needed for large-scale ecommerce
2 trillion
products processed on the platform per month
170
global markets to reach customers
268
optimization tools to enhance product data
24/7
account support, including Managed Service offerings
How Productsup’s multichannel feed management works
Import
Import product data from any source and in any file format.
Optimize
Enhance data according to target channels and consumers automatically.
Export
Export tailored product content to any advertising platform.
Advanced feed management software. Real business impact.
Expand reach with global connections
Gain direct access to 2,500+ advertising channels, including social and retail media, to scale campaigns to new markets easily while maintaining a consistent brand presence.
Boost ROAS with smart feed optimizations and insights
Run product content A/B tests across channels and leverage immediate insights to identify high- and under-performing ads. Adjust campaigns quickly to improve results.
Improve conversions with optimized content
Create content tailored perfectly for each target consumer and channel to improve product experiences. Deliver engaging ads to boost conversions and sales.
Advanced feed management features to scale your advertising campaigns
Efficient workflows and processing speeds
Processing over 2 trillion SKUs per month, our platform streamlines feed management for complex data sets to maximize large-scale operational efficiency.
Stream API
AI Automapper
Update feeds immediately when product information changes.
Update feeds immediately when product information changes.
Map product attributes to channel requirements with improved accuracy, leveraging past mappings and word similarities.
Smart and dynamic content enrichment
Backed by advanced AI and bulk-editing tools, our platform accelerates content customizations to deliver engaging ads.
AI Data Services
Image Designer
Use AI to generate personalized copy, translate text, and adjust ads for channel specs.
Use AI to generate personalized copy, translate text, and adjust ads for channel specs.
Dynamically add key product details—like pricing, features, and promotions—to turn standard images into compelling, on-brand creatives.
360-degree visibility and performance insights for ads
Our platform provides a holistic view of your data with immediate analysis reports, so you can make data-driven optimizations across campaigns.
Performance dashboards
ROI tool
Access a clear overview of your data across all ad campaigns to measure product-level, performance-based ROI by importing data from Google Analytics.
Access a clear overview of your data across all ad campaigns to measure product-level, performance-based ROI by importing data from Google Analytics.
Use built-in analyzer tests to identify top-performing products based on ROAS, CPC, CTR, and more.
Want proof? See what our customers have to say
1,000+ happy customers
"Data feed management is one of the most undervalued assets in online marketing, it’s crucial for business success. Feed-based marketing has become our bread and butter. If we didn’t have Productsup, we’d potentially miss out on 10% traffic because we couldn’t efficiently optimize our data feeds."
“We now have full control over our product data feeds. Using the Productsup platform, we can adjust, analyze, and control our product data on an ad-hoc basis at any time. This enables us to consistently provide our customers with excellent shopping experiences.”
“Productsup helps us navigate today’s commerce complexity by offering an all-in-one tool that allows us to structure our data and get it ready for our marketing partners in a quick and easy manner. Without the Productsup platform, it would be very difficult to meet all of the various channel requirements and optimize our product data for our customers.”
"After launching several online shops over the last years, we need to be able to quickly adapt product information for more than 400.000 products to local markets and audiences. Productsup is an extremely flexible tool that helps us expand internationally."
"Being able to manage all our feed management processes and activities from the Productsup platform helps us deal with commerce anarchy by quickly releasing accurate product information for our vendors to over 30 channels."
"Given the flexibility and numerous possibilities offered by Productsup, we were able to not only create data feeds quickly, but also to optimize and adjust them to match the individual requirements of the different channels."
Want proof? See what our customers have to say
"Data feed management is one of the most undervalued assets in online marketing, it’s crucial for business success. Feed-based marketing has become our bread and butter. If we didn’t have Productsup, we’d potentially miss out on 10% traffic because we couldn’t efficiently optimize our data feeds."
“We now have full control over our product data feeds. Using the Productsup platform, we can adjust, analyze, and control our product data on an ad-hoc basis at any time. This enables us to consistently provide our customers with excellent shopping experiences.”
“Productsup helps us navigate today’s commerce complexity by offering an all-in-one tool that allows us to structure our data and get it ready for our marketing partners in a quick and easy manner. Without the Productsup platform, it would be very difficult to meet all of the various channel requirements and optimize our product data for our customers.”
"After launching several online shops over the last years, we need to be able to quickly adapt product information for more than 400.000 products to local markets and audiences. Productsup is an extremely flexible tool that helps us expand internationally."
"Being able to manage all our feed management processes and activities from the Productsup platform helps us deal with commerce anarchy by quickly releasing accurate product information for our vendors to over 30 channels."
"Given the flexibility and numerous possibilities offered by Productsup, we were able to not only create data feeds quickly, but also to optimize and adjust them to match the individual requirements of the different channels."
More resources on product feed optimization for advertising platforms
The new rules of feed management for agentic commerce
Discover the top trends and feed strategies advertisers need to stay competitive across AI-driven channels.
Cracking the CSS code: Maximize ROI from your Google Shopping campaigns
Learn how to boost Google Shopping ad spend by up to 25% and improve conversions with CSS and keyword-targeted landing pages.
The agentic commerce tracker
Stay informed on key announcements shaping agent-led discovery, digital advertising, and product visibility.
Frequently Asked Questions
What is product feed management software?
Product feed management software helps businesses collect, optimize, and distribute product data across multiple marketing and sales channels, such as Google Shopping, Amazon, Meta, or TikTok. It ensures your product information is accurate, up-to-date, and formatted correctly for every destination, improving visibility and performance.
How does a feed management platform benefit my business?
A feed management platform automates the process of preparing and updating your product data for hundreds of global channels. It saves time, reduces errors, and ensures consistency across all touchpoints. With Productsup, you can easily customize feeds, apply transformation rules, and monitor performance all from one centralized platform.
What’s the difference between feed management software and feed management services?
Feed management software provides the tools and technology to manage and distribute your product data in-house. Feed management services, on the other hand, are managed solutions where a team of experts handles the setup, optimization, and maintenance of your feeds for you. Productsup offers both flexible self-service tools and managed service options to fit your business needs.
Why do I need data feed management software for ecommerce?
Data feed management software ensures your product data meets the specific requirements of each sales or marketing channel. Without it, your listings can be rejected or underperform due to missing attributes or formatting errors. A robust solution like Productsup helps you scale globally, launch products faster, and maintain high data quality across every marketplace and advertising platform.
How is Productsup’s feed management software different from other solutions?
Productsup’s feed management software is built for enterprise scalability and flexibility. It supports thousands of channels, integrates with any data source, and provides advanced automation, AI-driven optimization, and real-time monitoring. Unlike other platforms, Productsup empowers brands, retailers, and agencies to take full control of their product content syndication without relying on IT or complex workflows.