Why Deichmann chose Productsup

    About

    DEICHMANN SE is the market leader in German and European shoe retail, operating more than 4,200 stores in 31 countries and employing more than 41,000 people. Founded in 1913 in Essen-Borbeck by Heinrich Deichmann, the business is still in family hands. The group includes the brands Dosenbach, Ochsner Shoes, Ochsner Sport – Switzerland and Germany, vanHaren – Netherlands and Belgium, and Rack Room Shoes/Off Broadway – USA – as well as the MyShoes online store.

    Case

    Deichmann uses the Productsup P2C platform to streamline its product data and provide its marketing partners and stakeholders in over 20 countries with the required data in the format they need. The Productsup Managed Service Team supports all of their data feed management needs.

    Profile

    Use Case

    Feed Management

    Products

    Footwear & Apparel

    Industry

    Retail

    Headquarters

    Essen, Germany

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    I would recommend the Productsup platform to every company which has a large amount of data which needs to be merged in a special way. If you as a company have the aim to do product marketing or product-based marketing, you will definitley be happy with Productsup.

    Roman Iciksons
    Team Lead Performance Marketing at Deichmann
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