Why Deichmann chose Productsup


DEICHMANN SE is the market leader in German and European shoe retail, operating more than 4,200 stores in 31 countries and employing more than 41,000 people. Founded in 1913 in Essen-Borbeck by Heinrich Deichmann, the business is still in family hands. The group includes the brands Dosenbach, Ochsner Shoes, Ochsner Sport – Switzerland and Germany, vanHaren – Netherlands and Belgium, and Rack Room Shoes/Off Broadway – USA – as well as the MyShoes online store.


Deichmann uses the Productsup P2C platform to streamline its product data and provide its marketing partners and stakeholders in over 20 countries with the required data in the format they need. The Productsup Managed Service Team supports all of their data feed management needs.

Roman from Deichmann
Roman Iciksons
Team Lead Performance Marketing at Deichmann

"I would recommend the Productsup platform to every company that has a large amount of data which needs to be merged in a special way. If you as a company have the aim to do product marketing or product-based marketing, you will definitely be happy with Productsup."