Smart feeds at scale: How Webrepublic orchestrates complex campaigns across markets

Case

Founded in 2009 and based in Zurich, Webrepublic is one of Switzerland’s leading integrated marketing agencies, supporting top brands across Google, Meta, Microsoft, and more. Their services span social and display advertising, SEO, feed management, and more, supporting clients across key industries, including ecommerce, consumer goods, furniture, finance, education, and automotive.

As the agency scaled, so did the complexity of its clients’ campaigns. To keep up with the evolving needs of omnichannel advertising, the agency sought a way to streamline product feed management and launch campaigns with greater agility.

With Productsup, Webrepublic now powers ad personalization, cross-platform feed exports, and seasonal promotions for multiple clients — all while maintaining data accuracy and speed to market.

Challenges

• Manual feed handling and management
• Flexibility for advanced customization
• Evolving privacy laws and platform requirements

Expectations for agency partners go well beyond strategic guidance and media execution. They need to launch campaigns within short timelines, create engaging content that is tailored to specific audiences yet scaled across markets, and report back high conversions and sales across multiple digital touchpoints.

As Webrepublic’s work expanded, so did the complexity of managing product data across numerous platforms. They needed more advanced feed customization and visibility into certain data points to maintain and optimize large, dynamic catalogs.

Meanwhile, the regulatory landscape and platform market continued to evolve. Compliance with privacy mandates, such as GDPR, made campaign setups more intricate. On the channel side, ongoing changes to Google Shopping and Meta feed policies demanded frequent updates. These developments collectively added more layers to an already multifaceted process.

To support continued growth and operational efficiency, Webrepublic partnered with Productsup to enhance feed management capabilities, streamline workflows, and enable scalable delivery for their clients.

Solutions

• Channel-specific feed customization with rule-based logic
• Scalable campaign delivery using custom exports
• Diagnostics dashboard for faster troubleshooting

To support increasing operational complexity and evolving client needs, Webrepublic incorporated the Productsup platform into its existing feed management workflows. The platform served as a centralized environment for preparing and distributing high-quality product data across advertising, marketplace, and retailer channels.

A key capability was Productsup’s rule boxes, which allowed Webrepublic’s feed managers to apply advanced, conditional logic to customize product attributes at scale, reducing the need for manual coding while maintaining strategic control over the data architecture. Whether mapping fields for Meta’s dynamic ad templates or adjusting Google Shopping titles for different markets, ruleboxes enabled faster, more targeted configurations tailored to each client’s strategy.

Another essential feature was custom exports and scheduling tools. With multiple clients running concurrent campaigns, Webrepublic used Productsup’s export channels and scheduling tools to automate when and how each feed was deployed, including exports tailored by market, language, and promotion window. This helped streamline workflows and ensured data remained aligned with platform expectations.

The platform’s diagnostics dashboard for feed preview and error debugging enabled the team to identify and resolve data mismatches quickly, especially during high-pressure moments like seasonal sales. For instance, when a client’s discounted prices weren’t displaying correctly in Meta’s product catalog, Webrepublic used the dashboard to pinpoint the issue and applied fallback mapping rules in Productsup to correct the pricing fields, restoring campaign performance.

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With the Productsup platform, we’ve supported several ecommerce clients with seasonal campaigns where speed and precision were key. For example, we created dedicated Black Friday feeds that allowed dynamic inventory handling and campaign-specific adjustments, all without altering the main product database.

Daniel Jovanovic

Senior Campaign Manager, Webrepublic

Results

• ~30% faster go-to-market for new campaigns
• 30% less time spent on manual debugging
• Improved feed consistency across channels

With Productsup integrated into their workflows, Webrepublic has been able to streamline feed operations across key advertising channels, including Google Shopping, Meta Ads, and Microsoft Ads.

What once required hands-on engineering support is now handled efficiently within the platform, saving time, reducing errors, and accelerating campaign setup.

The team reports up to a 30% reduction in time spent on manual debugging, supported by Productsup’s visual preview and validation tools. With faster troubleshooting and greater feed stability, campaign delays have become a rarity, even during peak periods like Black Friday or end-of-season promotions.

Automation capabilities within the platform contributed to a nearly 30% reduction in go-to-market timelines, allowing Webrepublic to respond quickly to seasonal opportunities and client needs.

Looking ahead, Webrepublic plans to scale automation with Productsup, tapping into tools like dynamic image generation. With scalable workflows and cross-platform support, the agency is well-positioned to onboard more clients, explore emerging channels like Pinterest and Zalando, and advance its AI-driven feed strategies for 2025 and beyond. As they gear up for what’s next, Productsup remains a key partner in supporting this ongoing growth and innovation.