Crealytics x Productsup: An inside look at solving large-scale product data challenges
We asked our agency customer Crealytics what it’s like to manage millions of SKUs for brands and retailers. Drawing on his experience using the Productsup platform for clients, Ioannis Koukoulis, Senior Director of Innovation at Crealytics, shares his perspective on the complexities of feed management with our Chief Innovation Officer, Marcel Hollerbach.
Together, they unpack real-world challenges, from inconsistent attributes and poor feed quality to rising disapproval rates and ambiguous product titles. Ioannis shares practical insights from the agency frontlines, including how Crealytics uses Productsup to clean up messy catalogs, automate optimization with AI, and help brands stand out in a crowded market. The conversation also explores how emerging innovations, like Meta’s bundled ad formats, AR headsets, and agentic checkout, are shaping the future of product experiences.
“Everybody plays the same game, everybody has the same bidding strategy, everybody has the same AI-generated assets… you need to have the proper product information and differentiate, otherwise you are just one of the others.”