How Blindster scales made-to-order ecommerce with Productsup managed services

The challenge: Made-to-order complexity at scale

While Blindster may appear to have a relatively small core catalog, the reality is far more complex. Every combination of size, color, fabric, and feature creates a new product permutation, resulting in hundreds of thousands of possible SKUs.

Before Productsup, this complexity made feed management increasingly difficult:

• Blindster could only showcase a limited number of variations in channels like Google Shopping
• High-performing colors, sizes, or fabrics were often hidden from shoppers
• Feed updates were manual, time-consuming, and difficult to scale with a lean team
• Competing with much larger retailers required more resources than Blindster could realistically dedicate in-house

As Blindster expanded into performance channels, it became clear that managing this level of customization manually was no longer sustainable.

“You don’t know what product configuration consumers want to buy, but they know it when they see it,” said Oscar Romano, Chief Operating Officer at Blindster.

Blindster needed a way to surface the right product variations, test at scale, and stay competitive without hiring a large internal feed management team.

Why Productsup: More than a platform

Blindster discovered Productsup while actively looking for an alternative to their existing setup. While the platform itself stood out, what ultimately made the difference was Productsup’s managed services offering. The decision was about gaining a trusted extension of their team just as much as it was about the software.

With Productsup’s feed managers, Blindster could:

• Offload complex feed management without losing control
• Work directly with experts who understand both the platform and performance marketing
• Continuously test, optimize, and refine product data across channels
• Scale output without scaling headcount

“Productsup lets us compete with the big players without needing five internal people managing feeds,” Romano said.

Implementation: From setup to rapid growth

Once Blindster was live, the impact was immediate. Within just two months of launching on Productsup:

• Google Shopping performance surged
• Blindster expanded from dozens of product variations to thousands of live permutations
• Categories that had been stagnant for years began to grow rapidly

By launching significantly more colors, fabrics, and configurations, Blindster unlocked demand they previously couldn’t reach, all while maintaining a curated, customer-friendly shopping experience.

The managed services difference: Expertise you can count on

While the Productsup platform provides the foundation, Blindster credits much of its success to the hands-on partnership with the managed services team.

Blindster meets weekly with their Productsup expert to review performance, discuss experiments, and decide what to test next. This includes:

• Optimizing product titles and attributes for better visibility
• Testing images to understand what shoppers respond to
• Deciding when to scale successful experiments and when to stop underperforming ones
• Navigating regulatory changes quickly and safely
• Identifying underperforming products and repositioning them for better results

“The platform is cool, but having an expert who knows it all, and figures it out if they don’t, is what makes this possible,” Romano said.

This level of support allows Blindster to focus on strategy and customer experience, while Productsup ensures their product data is always working as hard as possible.

Scaling performance across channels

With Productsup, Blindster confidently expanded and optimized across multiple channels:

• Google Shopping as a primary revenue driver
• Meta, Pinterest, Reddit, and TikTok, used to test discovery-led categories and inspiration-driven content

Productsup makes it easy to control which products appear where, allowing Blindster to turn categories on or off, avoid wasted ad spend, and double down on what works. This flexibility is especially valuable in a category with subtle product differences.

“There are a million types of product configurations. Productsup makes it possible to test them and see which ones actually perform,” Romano shared.

Measurable results

Since implementing Productsup and managed services, Blindster has achieved:

• 600% lift in organic Google Shopping visibility
• 12x increase in live SKUs
• 19% improvement in marketing efficiency ratio (MER)
• 5 hours per week saved for other outsourced teams, saving external agency costs
• Double-digit CAC reduction

These gains translated directly into stronger promotional sale performance.

Looking ahead: Scaling with confidence

Blindster continues to work closely with Productsup to expand product variance, create unique URLs for each permutation, and further scale Google Shopping and Meta catalog ads.

Regular data reviews with the managed services team help Blindster identify gaps, opportunities, and next steps — often uncovering insights they didn’t know to look for.

“We don’t know what we don’t know. When we give Productsup the data, they can see what we’re lacking and how to make it better,” Romano stated.