MediaMarktSaturn streamlines product data onboarding for 11 million SKUs with Productsup

Case

Operating across multiple international markets, MediaMarktSaturn manages a large product assortment across categories, suppliers, and channels. It offers nearly every type of electronic you could find in a home, from phone chargers and headphones to juicers and vacuums. Its product catalog comes from an extensive list of global manufacturers, as well as in-house brands like Imtron.

As MediaMarktSaturn’s ecosystem grew, onboarding suppliers and maintaining consistent, high-quality data became increasingly complex. To address this, MediaMarktSaturn set out to automate the full product data lifecycle, from onboarding to enrichment, reducing time-to-market and improving scalability.

After evaluating several market solutions, MediaMarktSaturn selected Productsup as the platform that best met its needs for flexibility, scalability, and control.

Challenges

• Manual onboarding bottlenecks
• Rigid supplier data formats
• Heavy IT dependency

Before implementing Productsup, MediaMarktSaturn’s onboarding process was manual and complex. Suppliers were required to submit product data via static Excel sheets or PDFs, which then had to be manually entered into the product information management (PIM) system. This not only slowed down onboarding but also introduced significant room for errors and inconsistencies.

Additionally, the system was highly rigid. Suppliers had to conform to one predefined format, meaning even small changes in their data structure could break the process. This resulted in constant back-and-forth communication, delays, and operational friction. Internally, the team also faced a major bottleneck due to reliance on technical teams for onboarding and updates, making it difficult to scale efficiently and onboard new suppliers at speed.

Solution

• Automated onboarding workflows
• Advanced data mapping and transformation
• Reusable rule-based logic and automation
• Self-serve user-friendly interface

MediaMarktSaturn rebuilt how product data flows across its entire ecosystem and improved overall onboarding efficiency.

With Productsup, MediaMarktSaturn restructured its onboarding into a scalable, automated data pipeline integrated with its Google Cloud-based architecture. The platform allowed the team to ingest raw supplier data in any format and transform it dynamically to match internal taxonomy and PIM requirements.

A key advantage was the platform’s flexibility. Using advanced capabilities like RegEx and Twig, MediaMarktSaturn could handle highly detailed and varied product data without requiring suppliers to conform to rigid formats.

One feature that quickly became essential is Rulebox Conditions. Instead of manually revisiting product rules whenever data changed, teams could create reusable conditions that automatically categorized products based on the predefined criteria. And instead of waiting to check whether mappings are correct, teams can instantly preview how their data changes after applying transformations within the platform, allowing them to validate and fix issues on the spot.

Behind the scenes, Productsup’s Shared Dataflow feature kept everything moving. It enabled MediaMarktSaturn to automate and manage ongoing data updates more efficiently. By structuring data flows centrally, the team could ensure that product data stays aligned with internal taxonomy and systems without manual rework.

The platform’s intuitive user interface and reusable configurations helped in managing data processes independently, reducing dependency on IT and accelerating workflows.

Results

• Faster onboarding efficiency
• Improved data quality consistency
• Scalable global data operations

Following Productsup’s implementation, MediaMarktSaturn has significantly reduced the complexity of onboarding and managing supplier data. What was once a rigid, manual process is now a more predictable and scalable workflow, even for large and complex integrations.

The ability to analyze raw data, apply transformations, and instantly validate outputs has improved overall data quality and consistency across channels. Automation and reusable logic have minimized manual intervention, enabling teams to handle growing product volumes without increasing operational overhead.

But the impact goes beyond efficiency.

By standardizing and validating supplier data before it reaches the PIM, Productsup ensures that only high-quality, structured data flows across all channels, from online shops to physical stores.

This consistency also sets MediaMarktSaturn up for what’s next.

With product data already structured and enriched, the team can support emerging channels, like AI assistants, conversational shopping, and retail media, without reworking data for each new use case.

Put simply, MediaMarktSaturn can rely on Productsup to ensure that the data across every channel is consistent, scalable, and ready for what’s next!