Dayrize chooses Productsup on its journey to help the world buy goods that do good

    Dayrize chooses Productsup on its journey to help the world buy goods that do good-03 (1).png

    Many are struggling to figure out how to contribute to a healthy planet, but not Dayrize. They found a way for us all to create real change, just by altering the way we shop,reducing our footprint on the planet by choosing quality sustainable products. Their marketplace model and Dayrize Score make sustainable online shopping easy. Growing fast to become the largest marketplace for sustainable products in the world, they needed supporting technology to give them maximum flexibility to integrate with a broad range of small and large product brands, augment and manipulate the data received from partners, and aggregate hundreds of product feeds into one import channel to their website. CIO Tim Harper and Content and Social Media Manager Beck Delude explain why Productsup turned out to be the platform that scaled up their business in a very short time.

    Getting it right from the start

    Dayrize focuses on bringing great products to consumers who care about sustainability. Finding sustainable products can be fairly time-consuming and a bit of a shot in the dark: at the end of the day, how do you really know if something you’re buying is truly sustainable? Dayrize solves this challenge by bringing the best sustainable products into one marketplace, whilst providing transparency on the environmental impact of all products through the Dayrize Score.

    Tim: “Dayrize is led by an experienced ecommerce team and before we even started onboarding vendors, we realized that we needed a platform to manage product and inventory feeds. Past experiences with terrible onboarding and operational processes for suppliers and partners meant that we wanted to get this element of our business right from the start. An ‘integrated as default’ mindset makes the onboarding of new partners way easier. Productsup gives us a lot of flexibility in terms of which ecommerce systems we can connect to and also what data manipulation we can do before ingesting the partners’ information. ”

    Disrupting the status quo of retail

    Nowadays, who isn’t struggling with the ever-changing retail ecosystem? There are more and more channels out there and each channel keeps offering new features and changing requirements. At Productsup we call this commerce anarchy. At Dayrize, however, they aren’t too concerned about this.

    Tim: “At Dayrize we are trying to disrupt the status quo of retail ourselves, so we see the current turmoil within retail as a huge opportunity to improve both on the products that people buy and on the way that they shop. There has always been a strong focus on price and quality, but we bring a third element to the mix: sustainability. This is in line with a trend towards more conscious consumerism and we are at the cutting edge of providing sustainability information about products.”

    Addressing the needs of your customers

    Beck: “It is important for brands and retailers to address the needs of their consumers. Our new approach to sustainable online shopping means that this is no longer difficult and time-consuming. Another customer need is having access to consistent and complete product information across channels. In order to reach our customers, we use SEO, SEA, social media (organic and paid), influencer outreach, and public relations. Currently we are integrating our catalog with our social media efforts, on both organic and paid, in order to create shoppable content and dynamic ads. Productsup is the platform that enables us to do that.”

    Demystification of API integration

    “Our short-term goal was to ensure that the onboarding and operational processes within the business were robust and scalable, and by that I mean that they weren’t all run off excel sheets,” Tim continues with a smile. “Our medium-term goal is to have a fully integrated solution managing products, inventory, orders and tracking where partners manage all of their own operational processes related to shipping products from their own platforms. One of our long-term goals is to demystify the current thinking that API integrations are hard. With Productsup integrations are far easier and take far less time to set up than one would think.”