Commerce anarchy

The challenge for brands and retailers to acquire new customers and retain existing customers is more important than ever given the acceleration of digital ecommerce. Productsup simplifies complexity for brands and retailers, and in partnership with Microsoft, helps them reach high intent shopping consumers on the Microsoft Search and Audience Network efficiently.”

Commerce anarchy is for sure the major challenge we are dealing with in order to establish a strong and successful ecommerce offer. More concretely, it is the complexity of processes, data, sources, and channels which we have to juggle in order to fulfil today’s customer needs in omnichannel processes. The customer is a twofold customer in our case being a marketplace solution for quality sporting goods retail: it is the retailer and the consumer. Both parties have different needs and they have some commonalities at the same time. Whatever those might be - the key to success is the product itself and bringing complex product information in an easy digestible and attractive way forward to the consumer – resulting in “informed satisfaction” and “convinced purchases.”

We are communicating with millions of people via so many different channels. In this ‘commerce anarchy,’ we need to find out which message resonates well with which customer by testing and then improving. Productsup helps us do just that and more. It enables us to take advantage of complexity and tell a consistent story across channels."