Commerce anarchy

Consumers are now discovering, researching, and buying products on more channels than ever before. The paths between products, services, and consumers are increasingly complex, difficult to navigate, and chaotic. We call this commerce anarchy.

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What the industry is saying

Commerce anarchy is for sure the major challenge we are dealing with in order to establish a strong and successful ecommerce offer. More concretely, it is the complexity of processes, data, sources, and channels which we have to juggle in order to fulfil today’s customer needs in omnichannel processes. The customer is a twofold customer in our case being a marketplace solution for quality sporting goods retail: it is the retailer and the consumer. Both parties have different needs and they have some commonalities at the same time. Whatever those might be - the key to success is the product itself and bringing complex product information in an easy digestible and attractive way forward to the consumer – resulting in “informed satisfaction” and “convinced purchases.”

Margit Gosau

CEO

In the current retail landscape, it’s easy to lose potential revenue and customers by providing fragmented customer experiences. Productsup and Product Content Management built on SAP® Commerce Cloud help our customers overcome commerce anarchy, enabling them to syndicate product data to over 2.500 marketing and sales channels globally.”

Christian Rohr

Solution & Product Marketing Expert, SAP Commerce Cloud

The challenge for brands and retailers to acquire new customers and retain existing customers is more important than ever given the acceleration of digital ecommerce. Productsup simplifies complexity for brands and retailers, and in partnership with Microsoft, helps them reach high intent shopping consumers on the Microsoft Search and Audience Network efficiently.”

Varsha Bolar

Senior Program Manager

Commerce anarchy is for sure the major challenge we are dealing with in order to establish a strong and successful ecommerce offer. More concretely, it is the complexity of processes, data, sources, and channels which we have to juggle in order to fulfil today’s customer needs in omnichannel processes. The customer is a twofold customer in our case being a marketplace solution for quality sporting goods retail: it is the retailer and the consumer. Both parties have different needs and they have some commonalities at the same time. Whatever those might be - the key to success is the product itself and bringing complex product information in an easy digestible and attractive way forward to the consumer – resulting in “informed satisfaction” and “convinced purchases.”

Margit Gosau

CEO

In the current retail landscape, it’s easy to lose potential revenue and customers by providing fragmented customer experiences. Productsup and Product Content Management built on SAP® Commerce Cloud help our customers overcome commerce anarchy, enabling them to syndicate product data to over 2.500 marketing and sales channels globally.”

Christian Rohr

Solution & Product Marketing Expert, SAP Commerce Cloud

The challenge for brands and retailers to acquire new customers and retain existing customers is more important than ever given the acceleration of digital ecommerce. Productsup simplifies complexity for brands and retailers, and in partnership with Microsoft, helps them reach high intent shopping consumers on the Microsoft Search and Audience Network efficiently.”

Varsha Bolar

Senior Program Manager

Commerce anarchy is for sure the major challenge we are dealing with in order to establish a strong and successful ecommerce offer. More concretely, it is the complexity of processes, data, sources, and channels which we have to juggle in order to fulfil today’s customer needs in omnichannel processes. The customer is a twofold customer in our case being a marketplace solution for quality sporting goods retail: it is the retailer and the consumer. Both parties have different needs and they have some commonalities at the same time. Whatever those might be - the key to success is the product itself and bringing complex product information in an easy digestible and attractive way forward to the consumer – resulting in “informed satisfaction” and “convinced purchases.”

Margit Gosau

CEO

Commerce anarchy in the media

Commerce anarchy is taking over — but what are the causes behind it?
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Commerce anarchy has descended on the retail world – but it needn’t be here to stay
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Productsup Launches New Platform To Help Businesses Address Growing Commerce Anarchy Crisis
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