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SAP SE is one of the largest vendors of enterprise resource planning (ERP) software and related enterprise applications. The company's ERP system enables its customers to run their business processes, including accounting, sales, production, human resources and finance, in an integrated environment.
SAP Commerce Cloud customers need to build integrations with marketing channels (Google Shopping, Facebook dynamic ads, Pinterest Shopping, etc.), retailers (Walmart, Aldi, Tesco), retargeting and affiliate networks (Criteo, Sociomantic, Awin) and to create optimized, highly-performant product feeds in order to deliver a compelling and consistent customer experience across channels.
With Productsup, they no longer need to build those integrations, as they can easily optimize their product data and syndicate it to 1500 channels, saving resources and reducing time to market.
“In the current retail landscape, it’s easy to lose potential revenue and customers by providing fragmented customer experiences. Productsup and Product Content Management built on SAP® Commerce Cloud help our customers overcome commerce anarchy, enabling them to syndicate product data to over 2.500 marketing and sales channels globally.”
Christian Rohr, Solution & Product Marketing Expert, SAP Commerce Cloud