SAP

About SAP

SAP SE is one of the largest vendors of enterprise resource planning (ERP) software and related enterprise applications. The company's ERP system enables its customers to run their business processes, including accounting, sales, production, human resources and finance, in an integrated environment.

About the partnership

SAP Commerce Cloud customers need to build integrations with marketing channels (Google Shopping, Facebook dynamic ads, Pinterest Shopping, etc.), retailers (Walmart, Aldi, Tesco), retargeting and affiliate networks (Criteo, Sociomantic, Awin) and to create optimized, highly-performant product feeds in order to deliver a compelling and consistent customer experience across channels.

With Productsup, they no longer need to build those integrations, as they can easily optimize their product data and syndicate it to 1500 channels, saving resources and reducing time to market.

SAP on product to consumer (P2C)

“A holistic customer experience is a prerequisite for increasing potential sales and retaining customers. Our customers can overcome commerce anarchy with Product Content Management based on SAP® Commerce Cloud and Productsup's Product-to-Consumer platform. The only strategy that leads to success is to implement strategies for managing P2C information value chains across all channels and products.”

Christian Rohr, Solution & Product Marketing Expert, SAP Commerce Cloud

Learn more about P2C