You’ve probably heard the news that Google has added a new function to its Merchant Center to help advertisers format their Google shopping feeds more easily. The Feed Rules tab is a basic solution designed for merchants who have a small inventory of products and who need to make sure their feed complies with Google's specification – otherwise, their products may be rejected.
What can you do with Google Feed Rules?
- Map column headers
- Transform values
- Populate missing attributes
- Add custom labels
- Add shipping values
Who are Google Feed Rules designed for?
Smaller companies with very basic feeds, wanting to merely get their data accepted by Google - for Google Shopping only. However, when it comes to truly optimizing your data and maintaining a clear overview, the feed rules feature certainly has its limitations - the most obvious one being that it serves one channel only: Google.
Google Feed Rules vs. Productsup
If you're wondering how Google Feed Rules compare to the Productsup software, our on-demand webinar explains the following:
- what Google Feed Rules look like
- how they translate in Productsup
- key pro’s and con’s for each solution
This will help you better understand what kind of business needs the new Google feed rules serve best.
Google will surely not be stopping here. In time we’ll probably be seeing more additions and improvements - and we're keeping a keen eye on it.
What does this mean for Productsup?
To put it simply, nothing! Truth is, Google’s got nothing on our hundreds of data manipulation possibilities, lightning-fast processing speed, multiple import data sources, API integrations, live data preview, and machine learning capabilities (to name a few). Oh, and most importantly, it’s limited to one export channel only: Google.
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