How to start selling on Amazon

With more than 300 million active accounts worldwide, Amazon customers buy approximately 7,400 products per minute from U.S. sellers. As a selling partner you can reach millions of customers in over 180 countries, start selling now on Amazon Marketplace!


Why choose Amazon?

Amazon enables you to build, grow, and scale your brand with their innovative toolkit: from world-class logistics, to cutting-edge advertising and marketing solutions. According to recent research:

  • More than 50% of multi-channel sellers in the Amazon store prefer Amazon for customer acquisition.
  • About 60% of the sellers that sell in different channels named Amazon as their fastest-growing channel.

Want to create your Amazon Seller account? Start by registering on Seller Central.


To Sell on Amazon, you need an Amazon Seller Central account. Register on Amazon and gain the flexibility to sell one item or thousands.

  • Choose a selling plan based on your needs (Individual or Professional: you can change plans at any time.
  • Before starting your registration, check that you have access to your bank account number or any other payment methods, tax information, and phone number.


Once you have completed the registration of your Amazon Seller account, you can login to start creating your product listings and product detail pages.


How do I register as a seller in the Amazon store? +

To register as an Amazon seller, you must first select a selling plan and set up an Amazon selling account. Prior to registering, ensure you have access to your bank account number and bank routing number, chargeable credit card, government-issued national ID, tax information, and phone number.

Is being an Amazon seller profitable? +

Selling on Amazon can be very profitable. In 2021, U.S. selling partners sold over 3.9 billion products – an average of 7,500 every minute – on Amazon and averaged about $200,000 in sales per seller.

How do I increase my sales in the Amazon store? +

You can increase sales in the Amazon store, by appealing to Prime members using Fulfillment by Amazon (FBA) and offering customers Prime shipping. You can also:
  •  Offer promotions, coupons, or lightning deals.
  •  Register as a Brand Owner and build your own brand experience using Amazon Stores.
  •  Create A+ content to increase conversion and drive sales.
  •  Market directly to customers who follow your brand, to increase your customer engagement.
Learn more

Additional resources

Have more questions about how to start selling on Amazon and create compliant product listings:


Learn more about Marketplaces PX for Amazon

Looking for a solution to manage and publish your product listing on Amazon Seller Central?

Marketplaces PX enables you to import your data from any sources, edit, and customize it to match Amazon’s requirements. Create product listings and export them to any Amazon global marketplace.

Learn more