Macy’s (Mirakl)
Integration category:
MarketplaceFeed specifications:
API (Recommended for Offers/Orders), FTP/SFTP/HTTP/HTTPS (for Products)Export channels:
Mirakl Offers Export API, Mirakl Price & Availability Export API, Mirakl Shipment Notification Export APISupported file types:
CSV/XLSX (Native), XML (Requires XSLT)
Integration category:
MarketplaceFeed specifications:
API (Recommended for Offers/Orders), FTP/SFTP/HTTP/HTTPS (for Products)Exports:
Mirakl Shipping Notification, Mirakl OffersSupported file types:
CSV/XLSX (Native), XML (Requires XSLT)Scale your fashion and lifestyle brand on Macy’s Marketplace with Productsup’s Mirakl integration
Macy's is the largest department store company by retail sales in the United States. With roots dating back to 1858, Macy's stands out as one of the most iconic retailers. Today, it is a massive marketplace and a must-have for premium or luxury fashion and beauty brands.
Launched in September 2022, Macy's Marketplace is a key component of the company's e-commerce strategy, viewed as a way to expand product selection without compromising brand integrity.
Because Macy’s Marketplace is powered by Mirakl, Productsup clients can leverage our proven global Mirakl integration to effortlessly list, optimize, and manage their products and offers on this rapidly growing platform.
NB: Macy’s Marketplace operates on the Mirakl technology platform; Productsup integrates with Macy’s Marketplace via Mirakl and is not affiliated with or endorsed by Macy’s.
Connect with millions of engaged shoppers on Macy's
Productsup helps you seize opportunities from the massive growth trajectory of Macy’s digital presence. The marketplace is a key part of Macy’s digital strategy, enabling you to reach highly engaged customers.
Imagine what you can get:
- Significant digital reach: Macy’s attracted an estimated 2.1 billion visits to macys.com in 2023 based on publicly available traffic data.
- Active customer base: Connect with 41+ million active shoppers and benefit from their powerful loyalty program, which includes 29+ million Star Rewards member accounts.
- Rapid marketplace development: The marketplace experienced strong early growth of 145% quarter-on-quarter increase in sales in its first year and grew by 50% from Q4 2022 to Q1 2023.
- High engagement from shoppers: Customers purchasing Macy's marketplace products show an average order value and units per transaction approximately 50% higher than non-marketplace shoppers.
Looking for a customized integration tailored to your company need?
Unlock your full potential on Macy's Marketplace
Because Macy's Marketplace is built on the Mirakl SaaS platform, Productsup offers a robust and comprehensive integration that supports essential e-commerce use cases. Our Mirakl framework is designed to support marketplaces worldwide that operate on Mirakl technology.
Supported use cases via Productsup’s Mirakl integration:
- Offer Management: Creation and update of Offers (inventory data like price and quantity) via API. Requires Host URL, API key, and Shop ID.
- Product Creation: Creation of Products (catalog items) via flat file export to Mirakl with flexible AI-powered attribute mapping.
- Order Management: Pull orders from Macy’s Marketplace using the Mirakl Orders Import data source.
- Order Synchronization: Accept or reject orders using the Mirakl Orders Acceptance & Rejection export channel, and send tracking via the Mirakl Shipping Notification export channel.
Benefits of selling on Macy’s Marketplace
Boost brand credibility
Elevate your brand by sitting alongside iconic, trusted brands through Macy’s curated integration experience.
Access loyal customers
Tap into highly engaged customers and benefit from Macy’s loyalty program, which accounted for 71% of total sales in 2023.
Omnichannel opportunities
Gain access to omnichannel shoppers who value flexibility, including in-store returns. Gain access to omnichannel shoppers who value flexibility, including in-store returns.
Start selling on Macy's today!
Ready to take your fashion or lifestyle brand to new heights on Macy’s Marketplace? With Productsup’s robust Mirakl integration, you can seamlessly manage your product listings, offers, and orders, ensuring a smooth and efficient selling experience. Don’t miss out on the opportunity to connect with millions of engaged shoppers and elevate your brand presence.