Managing product data with speed: 10 tips and tricks from PUMA

With more than 2 million website visits per month, PUMA was the second most visited sportswear website in Europe in 2023. Its ecommerce presence extends far beyond PUMA.com, offering shoppers the opportunity to buy products on various marketplaces worldwide. How does PUMA keep up with the thousands of shoppers engaging with their products on their website, as well as other digital touchpoints, every day?

Join us in this 30-minute webinar where PUMA’s Lisa Troder, Teamhead Product Activation Ecommerce Europe, and Lara Toepfer, Senior Marketplace Manager Ecommerce Europe, will share 10 tips for managing product data across online stores and marketplaces on a global scale.

You’ll learn PUMA’s best practices for:

• Automation: Cut down on manual overload when onboarding multiple products for big launch dates
• Collaboration: Ensure all teams are always up-to-date with accurate, consistent data across different geographies
• Marketplace compliance: Easily adjust product data according to varying marketplace requirements

  
  

  Discover how PUMA uses the Productsup platform to perfect their product content journeys:
  

  🗓️ Date: Tuesday, November 12
  ⏰ Time: 3 p.m. CET / 9 a.m. ET

  
  

  A must-attend event for:

  Ecommerce managers, digital marketing managers, social media managers, performance marketing teams, and business owners looking to scale their business in 2025.