Webinar

Managing product data with speed: 10 tips and tricks from PUMA

PUMA_WBNR_website_desktop_1200x350.png PUMA_WBNR_website_mobile_1200x675.png

With millions of visits per month, PUMA is one of the most visited sportswear websites worldwide. Its ecommerce presence extends far beyond PUMA.com, offering shoppers the opportunity to buy products on various marketplaces worldwide. How does PUMA keep up with the thousands of shoppers engaging with their products on their website, as well as other digital touchpoints, every day?

Watch our 30-minute webinar where PUMA’s Lisa Troeder, Teamhead Product Activation Ecommerce Europe, and Lara Toepfer, Senior Marketplace Manager Ecommerce Europe, will share 10 tips for managing product data across online stores and marketplaces on a global scale.

You’ll learn PUMA’s best practices for:

  • Automation: Cut down on manual overload when onboarding multiple products for big launch dates
  • Collaboration: Ensure all teams are always up-to-date with accurate, consistent data across different geographies
  • Marketplace compliance: Easily adjust product data according to varying marketplace requirements


A must-attend event for:

Ecommerce managers, digital marketing managers, social media managers, performance marketing teams, and business owners looking to scale their business in 2025.

Speakers

  • Lisa Troeder - PUMA.png

    Lisa Troeder

    Teamhead Product Activation Ecommerce Europe
    PUMA Group

    As Teamhead Product Activation Europe, Lisa is in charge of all processes and data flows related to product go-live, stretching from product content creation to system landscape enhancements. Covering multiple marketplaces as well as the owned and operated webshop, Lisa's focus lies on efficient workflows and a prime product experience.

  • Lara Toepfer - PUMA.png

    Lara Toepfer

    Senior Marketplace Manager Ecommerce Europe
    PUMA Group

    As Senior Marketplace Manager within the Product Activation Team Europe, Lara focuses on accelerating the live rate of products across marketplaces by coordinating technical integrations of new platforms, optimizing data pipelines across systems, and ensuring compliance with specific data requirements.