How PUMA accelerated its time-to-market with Productsup

The PUMA story

The third largest sportswear manufacturer in the world, PUMA has been designing and manufacturing athletic and casual footwear, apparel, and accessories since its founding in 1948 by Rudolf Dassler.

PUMA uses the Productsup P2C platform to syndicate its product data to multiple marketplaces. Productsup enables PUMA to scale its business operations by facilitating and automating product go-lives across different channels, significantly reducing time-to-online for their products. Thanks to the Productsup platform, PUMA can now onboard new channels quickly and efficiently.

The Productsup product Marketplaces PX supports PUMA scaling its business operations by automating product go-live across all relevant marketplaces.

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Lisa Tröder
Teamhead Product Activation eCommerce Europe – PUMA Europe

"Since we integrated the Productsup platform, we had a lot of tremendous achievements. So, we massively facilitated the product go-live across different marketplaces, just because we were able to really massage the data and manipulate it in a way to match the marketplaces’ requirements specifically. Additionally, it really helped us as part of our system landscape to onboard new channels faster and more efficiently, and, as a last point, to reduce the manual daily effort that we had in the team before significantly."

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