How iFood improved all of its KPIs with the Productsup platform
SKUs processed daily
orders each month
The iFood story
iFood is a Brazilian technology company that brings delivery drivers, customers, and restaurants together very simply and easily. iFood has over 80% of the Brazilian delivery market. They take around seventy million orders each month and deliver these to over 300,000 cataloged restaurants.
iFood uses Advertising PX to process and optimize 20 million SKUs – food listings - that the South American giant publishes daily, generating around 70 million orders. iFood needs a Product-to-Consumer partner that offers them the agility to manipulate millions of SKUs that change each day, as restaurants alter their deals and prices from hour to hour.
“Our KPIs improved a lot after implementing the Productsup platform. With just a few clicks, we can prepare feeds and catalogs ready for all social networks and channels where we advertise.”