Fireside chat

From bad bots to AI agents: Navigating the future of web traffic

Fraud WBNR 25 website desktop+1200x350 Fraud WBNR 25 website mobile-1200x675

A new battle has broken out in the world of ecommerce—bad bots vs. good bots.

Bad bots? All of the fake traffic coming to your site and eating up your ad spend.

And the good bots? AI agents and machine customers crawling your site that bring you more revenue.

As the lines between human and machine traffic continue to blur, brands need a clearer view of how to separate the signal from the noise. Join this fireside chat between Productsup and fraud0 to learn how to prepare your business for a future powered by machine-driven engagement.

What you’ll learn:

✔

What "bad bots" are, how they hurt your business, and what you can do about them

✔

The rise of AI agents and machine customers—and why they matter

✔

Real examples of “good bots” like Perplexity that boost site value and revenue

✔

How to tell the difference between traffic that drains your budget vs. drives ROI

✔

What this means for your product data strategy moving forward

Ready to rethink what web traffic really means for your business? Reserve your spot!

📆 Date: June 4, 2025

⏰ Time: 9 a.m. EDT / 3 p.m. CEST

Duration: 45 minutes


Who should attend?

Digital leaders, marketers, ecommerce strategists, and anyone curious about the evolving dynamics of automated traffic and AI-driven customers.

Speakers

  • Tilman Pfeiffer.jpeg

    Tilman Pfeiffer

    CEO and Co-Founder
    Fraud0

    Tilman Pfeiffer is the founder and CEO of fraud0, a Munich-based cybersecurity company specializing in bot detection. fraud0's customers include well-known brands such as Apollo Optik, dentsu, and Ulla Popken. He has over 12 years of experience in the fields of cybersecurity and big data.

  • Marcel Hollerbach | Productsup

    Marcel Hollerbach

    Chief Innovation Officer
    Productsup

    Marcel Hollerbach is Chief Innovation Officer and Co-Founder at Productsup, the leading enterprise feed management and syndication platform. As CIO at Productsup, he helped transform the company from a small agency startup out of Berlin into a multi-million dollar cloud-based, SaaS platform that now has a global presence in more than 30 countries.