Free guide

Product content syndication in the age of P2C

A guide for PIM executives in industrial manufacturing

Product Content Syndication in the era of P2C_Mockup_EN


The guide answers essential questions, including:

  • What are the essential characteristics of agile, reliable, and user-centric product content delivery systems?
  • What characterizes each of the four categories of product data export?
  • What questions should you consider before choosing a product content syndication solution?
  • Why is it time to think beyond product content syndication and implement a P2C strategy?


P2C is a radical shift in commerce that returns the focus to products – along with their digital representations across all sales and marketing channels. Next-generation P2C platforms are now available to PIM executives and go-to-market teams trying to meet increased demand and overcome commerce anarchy. We’ve prepared this guide for PIM executives and data managers in industrial manufacturing.

Team User > Thomas Heuchert > Data Distribution & Publication Manager at Grundfos
Thomas Heuchert
Data Distribution & Publication Manager

“For Grundfos, it was extremely important to create a single point of truth which helps us direct our product information to our customers. We needed a provider with a clear vision for the future of commerce and the technology to realize that vision. With the Productsup P2C platform, we can deliver our product information to all major trade, sales, and business channels. We can now implement changes quickly and efficiently with low engineering resources.”

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