Walmart Marketplace

As an approved Walmart Marketplace solution provider, Productsup's feed management solution automates product listing integration, from initial setup to ongoing updates, so your team can focus on growth, not manual work.

Our Walmart integration handles Walmart's strict listing requirements out of the box, so you can manage and optimize product data at scale from day one.

Selling on Walmart Marketplace: A key growth factor in North America

With over 200,000 active third-party sellers and a catalog of more than 420 million products, Walmart Marketplace has become one of the most powerful growth channels for brands selling in the US.

For global brands, it's a high-conversion channel with a built-in audience of US consumers who already trust the Walmart name.

Productsup's Walmart Marketplace integration makes it straightforward to automate product listing creation, sync inventory and pricing in real time, and keep orders flowing. Plus, our team supports you from launch to scale.

Our direct Walmart integration automates product listing creation, updates, pricing, and inventory sync, keeping your content accurate and compliant with Walmart's requirements without manual intervention.

Built-in support for Walmart Fulfillment Services attributes and asynchronous feedback means fewer errors, less back-and-forth, and full visibility over your listings.

Whether you're launching new SKUs or expanding your US footprint, our flexible data mapping and feed validation tools ensure your product data is optimized for Walmart's ecosystem.

Go live faster, reduce listing errors, and deliver high-performing product experiences to millions of Walmart shoppers.

Tap into new growth opportunities through Walmart 3P

Walmart Fulfillment Services

Selling on Walmart Marketplace gives brands access to Walmart Fulfillment Services (WFS), a streamlined logistics solution that leverages Walmart's trusted fulfillment network. Products fulfilled by WFS qualify for fast, reliable shipping and benefit from increased trust and visibility across the platform.

"Two-day delivery" tag

Products that meet Walmart's fast-shipping criteria, either through WFS or direct fulfillment, can display the "two-day delivery" tag. This badge significantly increases product visibility, drives more clicks, and boosts conversion rates by signaling speed and reliability to shoppers.

Sponsored products

Walmart Marketplace offers a robust suite of marketing and advertising tools, including Walmart sponsored products, to help your listings stand out. These campaigns increase visibility in search results and connect your products with high-intent shoppers, driving both traffic and sales at scale.