It's only April and it might feel like there has been more than enough ecommerce new and changes to keep you busy for the rest of the year. However, there are probably a lot of changes you have missed. As performance marketers in particular are looking to be even more exact and targeted with their ads, now is the perfect time to catch up on all these industry changes and see what new options might be available to you.
From Google's new "unified" search of organic and product to Vimeo new tools for SMBs - let's dive in and check out the Q1 2020 ecommerce news!
Google has created a specific space for Google Shopping Actions in the Google Ads community forum. This will make it easier to maneuver the space and find expert answers to Shopping Actions-specific questions.
Find it here.
Google launched bid simulator support for Smart Bidding on its platform. This will let advertisers see the relationship between the target ROAS and other campaign metrics. So, for example, you can see what would happen to your other key campaign metrics should you choose to change the target ROAS.
Read more here.
Google is making changes to its mobile Search in the US, where users will start seeing products like clothes, shoes and accessories appear within Search. Users can even filter these results by style, department, and size type. This is all organic, and no mention of ads yet, but let’s see.
Read more here.
Your Product and Showcase Shopping ads are now eligible to appear in Gmail. This comes as little surprise as advertisers have slowly been putting more budget into their Shopping campaigns, and Google is clearly prioritizing finding new placements for those ads.
Read more here.
Amazon restricts inbound shipments for FBA to medical supplies and household staples.
Read more here.
Agencies using Amazon no longer have to submit vendor codes when registering nor wait for approval from Amazon to set up new advertising accounts. They simply need the approval of the authorized Vendor Central account holder (their client) to register a new advertising account.
Read more here.
Amazon Seller Central will soon be making physical product categories available to Dutch customers later this year. Amazon recommends Dutch sellers sign up now to be ready for the launch later this year.
Read more here.
Pinterest is rolling out several new features including: verified merchants, which will give businesses a nice blue checkmark badge by their name as well as additional opportunities; conversion insights, so you can better measure Pinterest’s impact; as well as catalog updates for stronger functionality; and dynamic ad retargeting.
Read more here.
Safari is blocking third-party cookies with its new Intelligent Tracking Prevention. It will still allow access to cross-site cookies for features a user has opted into like payment preferences, subscriptions and commenting widgets.
Read more here.
Group Nine is launching Sparkle ads for ecommere brands. First tests will happen later this year on Popsugar, with plans to make them available across other of Group Nine’s other media brands such as The Dodo, Thrillist, NowThis and Seeker.
Read more here.
Reddit is now offering Trending Takeover ads, which enable businesses to appear in the trending section of Reddit’s Popular tab and Search dropdown for up to 24 hours. This means brands can align themselves with the most relevant trends and topics of the day.
Read more here.
Vimeo has launched Vimeo Create to help SMBs to start creating videos. It currently includes video creation tools, “smart” editing features, customizable texts and CTAs, and stock images and video.
Read more here.
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