Productsup expands its agentic commerce offerings with AI Enrich to transform product data into AI-ready catalogs

Productsup, the leading enterprise feed management and syndication platform, today announced the launch of AI Enrich, a new capability designed to help businesses optimize product data for the next era of AI-powered discovery and agentic commerce.

Following the launch of its new use case for feed management for AI channels, which enables businesses to syndicate AI-ready product data directly to platforms like ChatGPT, Gemini, and Perplexity, AI Enrich helps brands and retailers enrich product catalogs with the contextual signals AI systems need to better understand, recommend, and surface products across emerging AI shopping experiences.

As conversational AI, AI agents, and generative discovery reshape how consumers search and shop online, businesses need more than traditional product attributes and descriptions to remain visible and competitive. AI Enrich enables teams to transform standard product catalogs into richer, AI-ready product experiences designed for conversational discovery, intent-driven recommendations, and agentic checkout environments.

Integrated directly into the Productsup platform, AI Enrich enables businesses to enhance catalogs at scale while maintaining workflow efficiency, governance, and brand consistency.

With AI Enrich, businesses can automatically generate:

• Product highlights optimized for conversational AI
• Consumer questions and answers aligned to buyer intent
• Use case and occasion tags for contextual discovery
• Competitive differentiators designed to improve AI recommendations

"Product data is becoming the foundation of AI-driven commerce. As consumers increasingly discover products through AI-powered experiences, businesses need product content that goes beyond basic attributes and descriptions. AI Enrich helps brands create the richer product signals AI systems need to drive visibility, relevance, and conversions in the age of agentic commerce."

The launch of AI Enrich expands Productsup’s growing suite of AI commerce capabilities designed to help businesses prepare for the future of product discovery and shopping. Productsup also plans to introduce AI Visibility, an upcoming capability that will help businesses understand how products and brands appear across AI platforms. Planned features include visibility tracking across product categories and brands, competitor benchmarking, sentiment insights, and actionable visibility data tied directly to product catalogs.

Together, AI Channels, AI Enrich, and AI Visibility help businesses enrich, optimize, and syndicate product data for AI-driven commerce and emerging AI shopping channels.

Learn more about Productsup AI Enrich here.