Copilot
Optimize product data for Copilot and make your products discoverable
AI that understands shopping intent
Structured, enriched, and accurate product data is more likely to be surfaced in AI-enhanced experiences and ultimately drive conversions.
Bring your product catalog into Microsoft Copilot with the Productsup feed management solution
Through Productsup Bing Shopping integration, your product feeds are processed via Microsoft Merchant Center, making them eligible for Microsoft’s expanding AI-powered experiences. This allows your product data to power visibility across search, shopping listings, and AI-assisted experiences.
How it works:
- Manage and optimize your product catalog in Productsup.
- Export your feed to Bing Shopping via the API, FTP, or a URL.
- Your products appear across Bing Shopping listings.
- Eligible products can surface in Microsoft Copilot’s AI-powered shopping and recommendation experiences.
Why surface your products in Microsoft Copilot?
Drive conversions with guided discovery
Your products remain visible as shoppers refine their preferences across multi-step conversations, boosting engagement and purchase intent.
Expand reach across the Microsoft AI ecosystem
Your products can appear in Copilot-powered experiences within Microsoft Edge and Bing, helping shoppers discover, compare, and evaluate products.
Shorten the path to purchase
Enable AI-assisted checkout (U.S.) with accurate, up-to-date product data, so customers can move from discovery to purchase faster and with less friction.
Connect your product feed to Copilot today!
Frequently asked questions about the Copilot integration
How can I sell products directly in Microsoft Copilot?
−To sell products in Copilot experiences, your catalog must be submitted via Microsoft Merchant Center using a Bing Shopping feed. High-quality, structured product data increases the likelihood of being surfaced.